Senior Lead Generation Manager

ReferOn is a comprehensive affiliate management platform tailored for casino and sportsbook operators. Combining extensive industry expertise with cutting-edge technology, we provide our clients with unparalleled data transparency, customizable dashboards, and scalable solutions. Our mission is to revolutionize affiliate management by delivering the best-in-class services to meet brand marketing needs.

As the Senior Lead Generation Manager at ReferOn, you will own and build our lead generation engine end-to-end. You are not just managing campaigns; you are shaping our positioning, refining our ICP, and translating product value into a scalable demand engine. Your goal is to architect a high-performance funnel that connects brand visibility and product launches with predictable pipeline growth and high-quality MQL → SQL conversion.

Responsibilities

• Design and manage the customer journey from initial brand awareness to final conversion. Partner with Sales on ICP, account selection, and engagement strategy
• Execute sophisticated Account-Based Marketing campaigns targeting multiple accounts in iGaming (Operators, Platforms, Affiliate Programs) using tools like Influ2 or Terminus
• Build and run high-converting sequences across LinkedIn, niche social platforms, and email
• Create landing pages, ad copy, and automation workflows within HubSpot/Marketo
• Identify high-intent content themes and build the organic hooks that align with the product roadmap to capture inbound demand
• Implement sophisticated strategies to boost ReferOn’s presence in unconventional and AI-driven discovery platforms. This includes active visibility management on Reddit, Quora, and niche AI forums to ensure ReferOn is the top-of-mind recommendation in automated discovery
• Own the strategy and execution of paid performance channels. You will manage budgets and optimize campaigns across Google Search (SEM), LinkedIn Ads, and niche industry displays, focusing on high-intent keywords and CPA/ROAS efficiency
• Own ReferOn’s presence at key industry events, ensuring they generate a measurable pipeline
• Drive pre-event outreach, on-site engagement, and post-event follow-up with Sales
• Engage with our audience across digital communities and platforms (including Reddit and AI-discovery platforms) to position ReferOn as the premier affiliate management solution
• Maintain a "data-obsessed" mindset, performing regular A/B testing on messaging, funnels, and ICP hypotheses to optimize ROI

Requirements

• A deep understanding of the iGaming ecosystem and the specific technical challenges faced by affiliate managers and operators
• 3+ years of experience in B2B demand generation/ABM with a proven track record of pipeline and revenue impact
• Proficiency in modern B2B stacks, including ABM platforms (Influ2/Terminus), Marketing Automation (HubSpot/Marketo), and Analytics (Ahrefs/Semrush)
• Ability to translate raw data into actionable strategy and optimize conversion rates at every funnel stage
• Fluent business English with the ability to simplify complex technical features into benefit-driven messaging

Benefits

• Career growth opportunities in an international and dynamic environment
• Opportunity to develop language skills with partial compensation for language courses
• Special gifts for birthdays, weddings, and newborns
• 23 working days of paid annual vacation, plus paid sick leaves
• Office snacks and refreshments
• Sports package to support a healthy lifestyle
• Comprehensive medical insurance for you and your partner
• Comfortable office with great facilities in a prime location
• Exciting corporate events, team-building activities, and international company parties

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