Head of Brand & Marketing Design (m/f/d)

Raisin is the world's leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global 160 trillion euro market.

Raisin currently employs more than 800 people from over 75 countries worldwide. Today, the platform holds over 80 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns.

• Lead & Grow the Team: Lead, mentor, and grow a team of brand and marketing designers. Foster a culture of creativity, experimentation, and AI fluency within the team.
• AI-Enabled Creative Evolution: Integrate AI into brand and marketing workflows — including AI-supported concept development, copy and visual exploration, image and video generation, motion experimentation, and campaign ideation.
• Strategic Brand Leadership: Define and elevate Raisin’s brand identity across digital and physical expressions. Ensure that AI-generated and human-crafted outputs are aligned with brand values and visual standards.
• Art Direction in the Age of AI: Set and own the art direction and visual language for marketing campaigns, employer branding, partnerships, and internal communications — including clear guardrails for AI-assisted creative production.
• From Reactive to Strategic: Transition the team from a reactive support function to a proactive strategic partner in brand governance, campaign strategy, and growth initiatives.
• Creative Governance & Scalability: Establish frameworks and governance for scalable brand production, including AI-driven asset generation, template systems, and automated content workflows.
• Cross-functional Alignment: Ensure creative alignment across departments (Marketing, Comms, People, Product) and collaborate closely with performance and growth teams to connect creativity with measurable impact.
• Measurement & Effectiveness: Embed measurement, storytelling, experimentation, and creative effectiveness into team workflows. Use data and AI-supported insights to continuously improve campaign performance and brand consistency.
• Quality & Craft: Drive quality through design reviews, coaching, and clear processes. Ensure all outputs — whether AI-assisted or traditionally crafted — meet the highest creative standards.
• Brand Stewardship: Act as a brand steward, scaling governance across teams and markets (EU, UK, US), ensuring consistency while enabling localization and speed.

• 8+ years in brand, marketing, or visual design, with 3+ years in leadership roles
• Experience leading creative teams within fast-paced tech, fintech, or agency environments
• Proven ability to set art direction and evolve brand systems in digital-first environments
• Experience integrating or experimenting with AI in creative workflows (e.g., AI image/video generation, generative design tools, AI-supported campaign development)
• Strong understanding of storytelling, campaign creative, and marketing performance
• Ability to balance brand consistency with scalable, AI-enabled content production
• Strong communicator who can influence and align at senior leadership level
• Skilled in creative tooling (Figma, Adobe CC, motion tools; familiarity with AI creative tools is a strong plus)
• Experience working with agencies, in-house teams, and cross-functional stakeholders

Join our mission, join our team – and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.

As part of our team, you will benefit from

Raisin SE Germany & Raisin Bank AG

• Employee Development Budget of €2,000 and four full training days per year.
• Flexible working hours, home office and 30 vacation days.
• A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
• Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month. 
• Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
• Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
• Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
• You are moving from another country or city to join us? We may support your relocation.

Raisin Applicant Privacy Policy

We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.

We are an equal opportunity employer and are committed to creating an inclusive environment for everyone, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.