Director of Field Marketing and Events
PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. Our voice assistants make it possible for businesses to deliver outstanding customer service that rivals their human agents. Our customers, which include the world’s leading logos, are expanding how they use our platform, driving automation of critical customer service operations and integrating PolyAI into their daily customer service workflows.
- Oversee all strategy, planning, logistics, and execution for conferences, trade shows, and webinars globally
- Set event marketing KPIs and goals to match company growth goals and utilize a data-driven approach to adjust events strategy for continuous improvement
- Own event performance and ensure event activity achieves company objectives
- Grow and manage the events marketing team as needed
- Build and maintain the event calendar
- Coordinate with the admin team on the overall company and executive calendars
- Create and manage event projects using Asana
- Create and improve events processes so events programs are optimized for scaling long term
- Work with marketing team members to develop compelling live, recorded, and on-demand event content
- Provide support and oversight for high-cost internal events
- Ensure proper tracking of leads and opportunities that originate from events
- Provide regular analytic reports on the performance of team marketing efforts
- Work with thought leaders to find speaking opportunities
- Work with business development on lead management to maximize sales pipeline contribution from events
- Work closely with the sales team to book meetings, drive event attendance, create executive briefings, and build an effective ABM event strategy
- Work with the demand generation team to build out nurturing campaigns and develop a cohesive plan around each event
- Work with the content team to develop cohesive message and content for each event and webinar
- Work with the finance team to ensure resources are used efficiently and effectively
- Develop overall event strategy to drive sales meetings and align with go-to-market priorities
- Maintain brand consistency across in-person and virtual events
- Own the events budget and manage it efficiently to reach company targets
- Proven experience leading global field marketing and events in a high-growth B2B SaaS company, ideally in AI, enterprise software, or complex technical products
- Track record of owning and hitting pipeline / revenue targets through events
- Comfortable building strategy and executing hands-on in ambiguous, evolving environments (startup/scale-up mindset is critical)
This is not a purely strategic leadership role, you must be willing to get into the weeds and make things happen - Deep partnership with Sales, ABM, and Demand Gen — understands how events translate into meetings, pipeline, and revenue
- Experience setting KPIs, tracking ROI, optimizing performance, and making decisions based on data (not gut feel)
Comfortable advising on high-cost internal events and pushing back when needed
- Experience in AI / conversational AI / voice / contact center / CX tech
- Background in both startup and larger orgs
- Experience running ABM-led event strategies
- Exposure to developer or technical audiences (our product isn’t plug-and-play )
At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.
Our core values are:
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Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.
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Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.
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Relentlessly improve
We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.
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Bias for action
Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.
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Disagree and commit
We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.
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Build for people
We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.
PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.
Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.
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