Growth Marketing Manager
PolyAI automates customer service through lifelike voice assistants that let customers lead a conversation. Our voice assistants make it possible for businesses to deliver outstanding customer service that rivals their human agents. Our customers, which include the world’s leading logos, are expanding how they use our platform, driving automation of critical customer service operations and integrating PolyAI into their daily customer service workflows.
What You’ll Do
As our Growth Marketing Manager, you'll play a critical role in scaling both product-led and enterprise go-to-market motion. Partnering closely with product, marketing, and GTM teams, you’ll drive strategic growth initiatives, experiment rigorously across the funnel, and bring a deeply analytical approach to understanding and optimizing the prospect and customer journey.
** Key Responsibilities:**
- Funnel Ownership & Experimentation
- Map, own, and optimize both PLG and enterprise lifecycles—from initial trial or product activation to enterprise qualification and upsell.
- Design, run, and analyze tests (A/B, pricing, activation flows, campaign variants) to optimize conversion at every stage.
- Platform & Tools Expertise
- Operate and optimize GTM stack tools like HubSpot (including marketing automation, workflows, lead scoring) and Salesforce, ensuring smooth handoffs and data hygiene across teams.
- Leverage analytics, dashboards, and reports to surface insights and track motion-specific metrics.
- Cross-Functional Collaboration
- Work hand-in-hand with Product Marketing, Content and Product teams to align messaging, prioritize features for growth, and develop go-to-market experiments.
- Partner with Sales, Customer Success, and RevOps to define funnels, service levels, and conversion paths across enterprise motions.
- Data-Driven Decision Making
- Dive deep into funnel metrics, cohort retention, usage patterns, demo-trial conversion, and expansion signals.
- Build dashboards, contribute to growth roadmaps, and recommend data-backed growth levers.
- Growth Strategy & Campaigns
- Develop and execute campaigns across digital, email, and events that drive product engagement, pipeline generation, and account creation.
- Support both bottom-up (self-serve PLG) and top-down (enterprise ABM or demand-gen) GTM motions, adapting to evolving segment strategies.
- PMM or Product Experience
- If you come from product marketing or product management, you'll help refine user messaging, UX for trials, and onboarding flows to boost activation and self-serve adoption.
What We’re Looking For
** Required Qualifications:**
- 4–7 years in Growth Marketing or GTM execution in B2B SaaS, with hands-on experimentation and funnel optimization in both PLG and enterprise contexts.
- Proven operational experience with HubSpot and Salesforce, managing campaigns, segments, and lifecycle workflows.
- Strong analytical skills—comfortable with data tools (e.g., GA, Mixpanel, Looker, Tableau) to pull insights and iterate.
- Experience designing and executing experiments (A/B testing, funnel variations, pricing).
- Excellent communicator with experience collaborating closely with product, marketing, sales, and operations teams.
** Nice-to-Haves:**
- Experience in Product Marketing (PMM) or Product Management—especially helping shape messaging, onboarding, or user journey.
- Experience in PLG SaaS environments, especially for customer acquisition and conversion.
Familiarity with ABM platforms or enterprise demand-gen tactics (e.g., 6sense, Demandbase).
We provide a competitive salary range for this role - which is $120,000 – $145,000 plus a 15% annual bonus. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.
In addition to salary, this position includes equity in the business, giving you the opportunity to share in the company’s long-term success.
Benefits
💰 Participation in the company’s employee share options plan
🏥 100% of Single Cost (employee) and 70% of Dependent for medical, dental & vision
👪 Life Insurance
◻️ STD and LTD
💰 The opportunity to contribute to the company's 401k plan
🏝 Flexible PTO policy + 11 designated company holidays
📚 Annual learning and development allowance
🏡 We’re all about making WFH work for you - that’s why you’ll receive a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!
🧡 Enhanced parental leave
👨👩👧 Company-funded fertility and family-forming programmes
🌸 Menopause care programme with Maven
At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.
Our core values are:
Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.
Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.
Relentlessly improve
We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.
Bias for action
Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.
Disagree and commit
We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.
Build for people
We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.
PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.
Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.
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