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Digital Marketing Manager

London

Policy Expert – Digital Marketing Manager       

🚀Are you ready to transform the insurance industry?

Policy Expert is a forward-thinking business that loves to get things done. Leveraging proprietary technology and smart data, we offer reliable products and a wow customer experience.

Having achieved rapid growth since being founded in 2011, we’ve won over 1.5 million customers in Home, Motor and Pet insurance and have been ranked the UK’s No.1-rated home insurer by Review Centre since 2013. 🏆

Hear from our team about what it's like working at Policy Expert ✨

Your day to day: 

As our Digital Marketing Manager, sitting within the Customer & Marketing team, you’ll shape how we embed these principles across the business, ensuring that every digital customer interaction is meaningful and drives business outcomes.  The mission of the Digital Marketing Manager is to accelerate Policy Expert’s growth by leading compliant, data-driven campaigns that expand digital channels, improve customer journeys, and deliver measurable results. You will play a key role in delivering Policy Expert’s digital communications and campaigns. Working within the Customer and Marketing team, you will be responsible for implementing digital marketing activity that supports acquisition of new home insurance policy holders. You will naturally be passionate about Paid Search & Paid Social, with some SEO knowledge. You will possess a blend of strategic thinking, technical expertise, and strong leadership skills.

Your primary areas of responsibility and focus:

  • Strategic Planning: Develop and implement comprehensive digital marketing strategies aligned with overall business objectives. This includes setting goals, defining target audiences, and identifying key performance indicators (KPIs).
  • Campaign Management: Work with agency partners to oversee the planning, execution, and optimization of paid search, paid social, and SEO campaigns.
  • Analytics & Reporting: Monitor campaign performance, analyse data, and generate reports to track progress, identify areas for improvement, and demonstrate ROI. Build and maintain live reports through our attribution tool. Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
  • Budget Management: Manage digital marketing budgets effectively, forecasting expenses and ensuring campaigns stay within allocated resources.
  • Communication: Set up weekly, monthly, and quarterly performance updates.

Who are you: 

  • Data-driven digital marketer with experience across paid search, paid social, and SEO.
  • Highly numerate with strong business acumen and expertise in attribution models and GA4.
  • Skilled at analysing complex data to uncover insights and deliver measurable business outcomes.
  • Experienced in managing multiple projects, campaigns, and agency partnerships simultaneously.
  • Collaborative team player who works effectively across product, tech, compliance, and marketing.
  • Strong communicator, able to translate complex concepts into clear, actionable strategies.
  • Accountable and results-oriented, with a focus on budgets, reporting, and continuous improvement.
  • Adaptable and curious, staying ahead of digital trends and regulatory changes.
  • Values integrity, transparency, and collaboration to build trust and foster high performance.

Benefits:

📍 This role will be based in our London office in a 50/50 Hybrid mode.

💸 We match your pension contributions up to 7%

🏥 Private medical & Dental cover

📚 Learning budget of £1,000 a year + Study leave (with encouragement to use it)

😁 Enhanced maternity & paternity 

🚉 Travel season ticket loan

🎟️ Access to a wide selection of London O2 events and use of a Private Lounge

🌈 Employee Wellbeing Programme

🚪 Prayer room in Office

What We Stand for and Next Steps

 “We pride ourselves on being an equal opportunity employer. We treat all applications equally and recruit based solely on an individual’s skills, knowledge, and experience. The quality and growing diversity of our team is a testament to this commitment” 

At Policy Expert, we are committed to fostering an inclusive and supportive environment for all candidates. If you require any reasonable adjustments during the interview process to accommodate your needs, please do not hesitate to let us know. We are dedicated to ensuring every candidate has an equal opportunity to succeed and will work with you to provide the necessary support.

We aim to be in touch within 14 working days of your application – you will be notified if successful or unsuccessful. Please be encouraged to apply even if you do not meet all the requirements.

Useful links:

Glassdoor | Trust Pilot | Best Companies

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