Brand Marketing Lead

Policy Expert – Brand Marketing Lead 

🚀Are you ready to transform the insurance industry?

Policy Expert is a forward-thinking business that loves to get things done. Leveraging proprietary technology and smart data, we offer reliable products and a wow customer experience.

Having achieved rapid growth since being founded in 2011, we’ve won over 1.5 million customers in Home, Motor and Pet insurance and have been ranked the UK’s  No.1-rated home insurer by Review Centre since 2013. 🏆

Hear from our team about what it's like working at Policy Expert ✨ 

Your Responsibilities

At Policy Expert, we’re building a brand that stands out in the insurance category by delivering exceptional creative and a consistent, engaging customer experience. We see brand as a critical driver of business growth—building awareness, trust, and preference that directly fuel customer acquisition, loyalty, and long-term commercial success. The Brand Marketing Lead will play a central role in shaping, embedding, and evolving our brand platform and identity, ensuring it remains distinct, consistent, and deeply valued by our customers. 

Your primary areas of responsibility and focus will be: 

Brand Campaign Development & Delivery 

• Lead the development and execution of integrated campaigns that deliver on brand and communication objectives for Policy Expert. 

• Ensure campaigns reflect our brand strategy and positioning, delivering high-quality creative that drives both emotional engagement and commercial impact. 

• Collaborate with creative agencies and internal teams to produce standout content and communications, ensuring they align with the creative brief and business objectives. 

• Lead creative testing processes to evaluate and improve the effectiveness of campaigns and assets 

Brand Identity & Design System 

• Oversee the evolution and embedding of our brand identity and design system across the business. 

• Champion consistent application of brand guidelines across all customer and internal touchpoints, ensuring we present a cohesive and distinctive brand. 

• Work collaboratively across the Customer & Commercial team to maintain visual and verbal consistency and high-quality execution. 

Brand Experience & Consistency 

• Partner with stakeholders across functions to ensure our brand is consistently represented across the entire customer journey. 

• Branding guardianship and guidance across internal functions (e.g. Learning & Development, People Experience, Trinity Claims), to support their design work and ensure high standards 

• Support the development of tools and frameworks that enable teams to apply the brand identity independently and effectively. 

Brand-building commercial case 

• Develop and articulate the commercial case for brand investment, linking brand health and recognition metrics to business growth outcomes such as customer acquisition, retention, and lifetime value. 

• Build frameworks and models to forecast and measure the financial impact of brand-building activities over time, balancing short-term performance marketing pressures with long-term brand equity development. 
• Collaborate with Finance and leadership teams to secure buy-in for brand initiatives by presenting clear, evidence-based business cases that demonstrate return on investment and strategic alignment with company goals. 

Who are you:

• Passionate about building brands through high-quality creative and consistent customer experiences. 

• Has a strong eye for design and storytelling, with a deep appreciation for how brands show up visually and verbally. 

• Can balance creativity with commercial thinking, ensuring our brand drives both emotional connection and business results. 

• Thrives on collaboration, working cross-functionally to embed brand principles and elevate the quality of output. 
• Has the confidence and expertise to challenge and inspire creative partners and internal teams. 

To be a great candidate, you’d need to evidence experience in the majority of these areas: 

• Leading the development and delivery of integrated brand campaigns across multiple channels. 

• Managing brand identity and design systems, ensuring consistency across a range of customer touchpoints. 

• Collaborating with creative agencies and internal stakeholders to produce high-quality content and communications. 

• Applying creative testing and performance measurement to refine and improve brand campaigns. 
• Commercial forecasting and business case building for brand investment. 

Benefits:

📍 This role will be based in our London office in a 50/50 Hybrid mode.

💸 Generous Pension contribution scheme

🏥 Private medical & Dental cover

📚 Learning budget of £1,000 a year + Study leave (with encouragement to use it)

😁 Enhanced maternity & paternity 

🚉 Travel season ticket loan

🎟️ Access to a wide selection of London O2 events and use of a Private Lounge

🌈 Employee Wellbeing Programme

What We Stand for and Next Steps

 “We pride ourselves on being an equal opportunity employer. We treat all applications equally and recruit based solely on an individual’s skills, knowledge, and experience. The quality and growing diversity of our team is a testament to this commitment” 

At Policy Expert, we are committed to fostering an inclusive and supportive environment for all candidates. If you require any reasonable adjustments during the interview process to accommodate your needs, please do not hesitate to let us know. We are dedicated to ensuring every candidate has an equal opportunity to succeed and will work with you to provide the necessary support.

We aim to be in touch within 14 working days of your application – you will be notified if successful or unsuccessful. Please be encouraged to apply even if you do not meet all the requirements.

Useful links:

Glassdoor | Trust Pilot | Best Companies