Marketing Manager

This role is to be filled by an employee working from a remote location within the UK.

Role Summary  

PLOS is a nonprofit, Open Access publisher empowering researchers to accelerate progress in science and medicine by leading a transformation in research communication. 

We’re spreading our roots, and as such, we’re looking for an experienced Marketing Manager to be part of our journey and lead the marketing loyalty program for our editorial board members (EBMs) and peer reviewers. Your strategy will align with departmental strategies, work across multiple teams, and build and enhance a positive customer experience for both groups.

You will need to have:

A self-starter attitude with a willingness to get stuck in. It’s a new role, working with multiple teams, so we’re looking for someone who is proactive at sniffing out opportunities and taking an energetic approach to solving problems.

At PLOS, we put the customer first. We’re looking for an understanding of CX and experience in researcher facing marketing. We’d love you to bring your ideas of how we engage our EBMs and reviewers and make them feel valued and part of our community.

Finally, we’re looking for someone who can demonstrate their marketing contribution with robust data and reporting and use that insight to deliver an integrated campaign plan that considers multiple content types and strong messaging.

Does this sound like you? 

We’re happy to answer any questions before you apply. If you are interested, send through your CV  (and a cover letter would also be great to really see how this role fits your previous experience).

Responsibilities

Planning & Delivery:

• Referencing the pre-defined strategy, create a tactical plan and campaign schedule. Leveraging existing systems, processes, and tools, write campaign content and execute, finding effective ways to mechanize and automate communications where relevant.
• Build multi-channel approaches for marketing programs, with a focus on collaborating with internal specialist roles to leverage online, email and influencer approaches, content strategy, organic & campaign-based social media.
• Evaluate customer and competitive research, market conditions, sales performance and results; and effect plan changes as needed. Deliver campaigns, working to established targets, including the oversight of automated messaging.

Positioning & Communication:

• Develop and evolve effective, targeted, value-based messaging into campaign copy within defined brand narrative frameworks.
• Cultivate a data-driven understanding & assessment of audience needs, making adjustments as necessary based on region.
• Develop visually dynamic marketing campaigns aligned with the overall PLOS brand guidelines that are specific and resonant to researchers in different regions and subject areas.
• Research & Evaluation
• Measure results through use of established reporting tools and metrics; recommend iterative improvements to marketing and communications efforts based on findings.
• Evaluate campaign and scholarly publishing marketing trends to develop strategies for new approaches and methods of promoting content to relevant audiences.
• Provide frameworks for measuring the impact of communications, programs, and products; use lessons learned to inform business decisions and future development.
• Collaboration & Management
• Work collaboratively with stakeholders across the organization to develop and implement marketing strategy, plans and deliverables

Qualifications and Experience

• Bachelor’s degree or similar marketing qualification preferable.
• Experience in marketing, ideally directly to the academic community.
• Experience in scientific publishing, with an understanding of the Open Science movement.
• Experience in executing successful digital marketing strategies with integrated, cross-channel content, focusing particular attention on scalability and ROI.
• Experience building data driven automated marketing campaigns.
• Experience working with remote colleagues.

Skills & Abilities

• Superior project management skills and attention to detail with a proven ability to manage complex, high impact projects.
• Advanced copywriting skills with proven ability to deliver effective marketing campaigns.
• Strong collaboration skills. Maturity and tact.
• Excellent communication skills under time pressure; ability to partner, influence and collaborate to create strong relationships, gain commitment and accomplish shared goals.

The base salary range we’ve established for this position is (UK) £42,000 - £57,000. PLOS also offers a comprehensive benefits package that will be shared with candidates in the interview process.

The Organization:

PLOS is a non-profit, Open Access publisher empowering researchers to accelerate progress in science and medicine by leading a transformation in research communication. PLOS journals propelled the movement for OA alternatives to subscription journals. We established the first multi-disciplinary publication inclusive of all excellent research regardless of novelty or impact and demonstrated the importance of open data availability. As we continue to lead the way in making research content more open, we need to make it a system that's open for everyone. We are intentionally spreading our roots deeper, globally. 

We believe in pushing the boundaries of 'Open' to create a more equitable system of scientific knowledge and understanding—it’s core to who we are, inside and out. Beyond accepting distinct perspectives, we seek and support divergent backgrounds among our staff because we know differences strengthen our teams, our work, and our communities. We’re ever-evolving in our journey for representation and equity, and strongly encourage applicants of diverse identities to apply: you’ll find a group of critical thinkers eager to challenge the status quo and learn with you as we continue breaking barriers to open science.

To learn more about how PLOS protects your privacy, see our Employee Privacy Notice.