Digital Marketing Specialist

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operates in 140 countries and over 25 industries. Offering multicurrency IBANs, merchant solutions, and mass payment options, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for local and international payments. 

We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in paid advertising and search engine optimization, with a data-driven approach to driving traffic and conversions. You will work on optimizing our digital presence, managing ad campaigns, and analyzing performance metrics to drive sustainable growth.

Regular tasks

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing, and other platforms
• Monitor and analyze campaign performance (CTR, CPC, CPA, ROAS), adjusting strategies to meet KPIs
• Conduct keyword research and optimize on-page/off-page SEO to improve organic rankings
• Perform regular SEO audits (technical, content, backlink profile) and implement improvements
• Collaborate with content and product teams to align landing pages, ad copy, and blog content with SEO & PPC goals
• Track, measure, and report performance using Google Analytics, Google Tag Manager, Search Console, SEMrush/Ahrefs, or similar tools
• A/B test ad creatives, landing pages, and audience targeting to maximize conversions

Skills & Requirements

• 3+ years of hands-on experience managing SEO & PPC campaigns
• Proven track record of improving organic traffic and delivering measurable PPC results
• Strong knowledge of Google Ads, Search Console, Google Analytics (GA4), and SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz)
• Experience managing monthly ad budgets and optimizing campaigns for CPA, ROAS, or lead generation goals
• Ability to analyze data and translate insights into actionable strategies
• Excellent communication skills and ability to present performance reports
• Advanced English proficiency 

As a plus

• Experience with FinTech, payments, or high-risk industries (iGaming, Crypto, Forex)

We work in a result-driven culture. You will fit in if you:

• Own your work with no excuses.
• Take initiative and act before being told.
• Deliver results that make a real impact.
• Solve problems quickly with practical solutions.

What we offer:

• Annual Learning & Development Budget – invest in your growth with dedicated funds for courses, training, and certifications.
• Regular Performance Reviews Based on KPIs – for your professional growth.
• Transparent career growth – with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Innovation Financial Rewards – share your ideas through our PayDo Ideas Hub and earn extra bonuses.
• Paid Vacation – with the flexibility to transfer unused days to the next year or receive compensation.
• Paid Sick Leave – available to cover medical needs and emergencies.
• Public Holidays tailored to your country’s calendar.
• Flexible Payout Options – PE accounts or popular e-wallets.

Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo!