Programmatic Buying Lead

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a Programmatic Buying Lead to join our team.

Your main responsibilities will be:

• Lead and grow the programmatic media buying team, ensuring smooth integration into the existing marketing structure;
• Develop and implement upper-funnel programmatic strategies focused on increasing brand awareness, reach, and engagement;
• Collaborate with analytics, creative, and marketing teams to align campaigns with business objectives and brand positioning;
• Maintain relationships with DSP partners, SSPs, and data providers, negotiating the best commercial conditions and testing new solutions;
• Monitor market trends, competitor activity, and programmatic innovations to implement best practices;
• Mentor, train, and motivate the team to achieve excellence and foster a culture of innovation and accountability.

Essential professional experience:

• 4–5+ years of experience in digital marketing, with at least 2 years in a leadership role managing a programmatic buying team, including proven experience successfully integrating into an already established team;
• Deep understanding of the programmatic ecosystem: DSP, SSP, DMP, Ad Exchanges, RTB;
• Hands-on experience with major DSPs (DV360, The Trade Desk, etc.);
• Strong expertise in strategic planning and building media mixes focused on brand awareness KPIs (reach, impressions, viewability, VTR, brand lift studies, etc.);
• Proven track record of managing $100K+/month budgets and optimizing campaigns to achieve business goals. Experience working with first-party and third-party data, segmentation, look-alike audiences, and retargeting strategies. Knowledge of analytics tools (GA4, Power BI/Tableau);
• Experience in building and developing a team (hiring, training, mentoring, motivating);
• Excellent negotiation and communication skills, with experience collaborating with platforms, traffic providers, and external partners;
• Strong analytical mindset, data-driven decision-making, and ability to clearly articulate solutions;
• Upper-Intermediate+ English for communication with international partners.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.