SMM Manager (Asia)

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for an SMM Manager (Asia) to join our team.

Your main responsibilities will be:

 

• Social Media Strategy & Execution Plan, create, and manage content across core platforms including: Telegram, Instagram, Facebook, WhatsApp, X (Twitter), TikTok, Meta Ads, and LINE;
• Maintain consistent brand voice, tone, and visual identity;
• Manage the daily operations of brand social accounts, including scheduling, moderation, and community interaction;
• Content & Engagement Generate and implement local campaigns: contests, raffles, activations, giveaways;
• Foster community growth through engagement tactics tailored to regional user behaviors;
• Track and report KPIs such as engagement rate (ER) and OKRs;
• Campaign Management Plan and execute advertising campaigns by selecting appropriate channels, managing placements, and coordinating deliverables;
• Work directly with influencers, streamers, and local community leaders to promote brand initiatives;
• Coordinate with creative, gaming, copywriting, and design departments to deliver localized assets;
• Align all marketing activities with regional strategies and brand guidelines;
• Monitor campaign performance and adapt tactics based on data insights. Provide detailed reports on campaign outcomes, user interaction, and platform performance.

Essential professional experience:

 

• Minimum 2 years in social media management, ideally in the iGaming or entertainment sectors;
• Fluency in English is a must;
• Strong ability to craft engaging, platform-specific content;
• Skilled in using performance metrics to drive decisions;
• Comfortable working cross-functionally and with external partners;
• Creative Adept at ideating and executing interactive and culturally relevant campaigns;
• Up-to-date on platform trends, tools, and regional digital behaviors.

 

Nice to Have:

• Experience using Telegram bots, quizzes, and integrated analytics tools;
• Prior success working in multiple Southeast Asian markets;
• Familiarity with ambassador and influencer program management;
• Background in both local and international B2C iGaming operations.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.