Marketing Lead

 

Time commitment: Full-time   

Location: Hybrid working: three days in the London office and two days remote. We consider alternative requests if this is not possible for you. Office: 140 Borough High Street, London, SE1 1LB

Reporting to: Mark Jenkins, CEO

 

About Paloma

Paloma’s mission is to make children’s autism and ADHD assessments and care available on the NHS within 4 weeks of GP referral. We are making this possible by setting a new standard for high-quality autism and ADHD care, building great software & AI tools, and investing in clinicians' learning & development.

Mark and Darshak founded Paloma due to their frustration that families are waiting 4-10 years for NHS children’s autism and ADHD assessments. This crisis in NHS children’s neurodevelopmental services has been highlighted by the Children’s Commissioner for England here: https://www.childrenscommissioner.gov.uk/blog/childrens-commissioner-warns-of-invisible-crisis-as-delays-and-inequalities-laid-bare-among-children-with-neurodevelopmental-conditions/

Since launching, we have:

• Grown a fantastic team of 120 people, of whom over 80 are clinicians supporting families through their assessment journey. 
• To meet the needs of families, we are recruiting over 100 more people over the next 12 months
• Raised £5m pre-seed funding from leading healthcare investors (Triple Point Ventures and Heal Capital), helping us to invest in our technology and our team
• Achieved financial sustainability

 

How is Paloma Health different from other Neurodevelopmental providers?

• Our clinical quality: We are clinically led, Care Quality Commission (CQC)- registered, measure our outcomes, and continuously improve our pathway for families and clinicians.
• Our internal product & engineering team, who build fantastic software to:
• Give families a fantastic consumer-like experience of healthcare
• Free our clinicians from documentation to focus on supporting families
• Our strong culture: including transparency, a sense of community, and supporting staff career development
• The experience of our founders, Dr Mark Jenkins & Darshak Shah: who have previously built tech-enabled NHS obesity and ophthalmology services. Combined, their previous companies have treated over 1 million NHS patients in the last 15 years!

 

The opportunity and what you will bring to it

Are you passionate about raising awareness of products that provide meaningful benefits to children and families? Our care is defined by quality and loved by the families we serve, with an average score of 4.9/5 on both Google and Trustpilot. 

Our Marketing Lead will be responsible for:

• Ensuring that Paloma is the first choice for families and GPs seeking NHS autism and ADHD care
• Launching our private offerings to support families when NHS funding is not available (we believe these services should be NHS-funded, but unfortunately, the NHS is rationing care due to Government funding limits and inefficiencies in NHS providers)

You will bring strong startup/scaleup skills, from first-principles thinking through to the direct delivery of multi-channel marketing campaigns.

You will manage our Marketing Manager and, with success, grow a team and progress to Head of Marketing.

 

Responsibilities:

Strategy and leadership

• Help develop our marketing strategy with our CEO to ensure we are families' first choice in both NHS and private service lines
• Own and improve our brand design, experience and messaging.
• Line manage and mentor our Marketing Manager, and drive team performance by embedding working practices that optimise pace, quality, and stakeholder visibility.

User-focused research

• Seek to understand and champion family, children and GP needs, partnering with our product team so that our messaging and services fully reflect their needs

Delivery

• Continuously improve our marketing assets, including our website, social media and other awareness channels (e.g. charity websites listing Paloma as an NHS provider)
• Create, measure and improve non-paid and paid campaigns that grow awareness and drive sign-ups with our CAC targets
• Define and ensure delivery of our marketing KPIs

 

Qualifications and experience:

Required:

• 2+ years of managing and mentoring a marketing team.
• At least 4 years of experience delivering B2C campaigns, with experience across both non-paid (community building) and paid (Meta, Google and now AI search) channels. We are particularly interested in individuals with experience in creating and engaging communities to build awareness, e.g. families/patient groups.
• Evidence of delivering results in a scale-up or rapid-growth environment.

 

Desirable:

• Experience in healthcare marketing, ideally in private/self-pay
• Knowledge of the healthcare marketing regulatory requirements
• B2B experience

 

Why join Paloma?

You will be part of a mission-driven organisation that’s transforming access to autism and ADHD care in England. For all employees, we offer:

• A strong and positive culture that prioritises staff well-being, transparency, and career development. This includes quarterly development conversations and clear career progression pathways.
• Protected time and budget for team connection, learning, and community-building.
• Comprehensive compensation, including:
• Salary of £75,000 per year, with some flexibility based on experience. 
• Annual salary reviews, ensuring they are competitive
• 5% employer pension contribution
• Equity compensation through Share Options in Paloma Health 
• Private Medical Insurance
• Employee Assistance Programme
• Home Office Equipment Allowance
• A unique annual leave benefits package which includes:
• 37 days of annual leave. This is 28 standard days, plus eight bank holidays, plus your birthday off.
• Option to buy an additional 5 days per year (giving a maximum of 42 days)
• Where required, 2 days per year of special leave, for events that can happen in life, whether personal or family-related
• Additional benefits include:
• A premium performance company laptop
• NHS discounts, including the Blue Light Card (as we are an NHS provider).

 

Equality & Diversity

Paloma Health is an equal opportunity employer committed to diversity and inclusion in the workplace and throughout the application process. We do not discriminate based on any protected characteristic.

 

Accommodations

We’re glad to accommodate candidates who need adjustments throughout the hiring process. We encourage you to be open about the adjustments you need, so we can adapt our interview process accordingly.

 

Safer Recruitment & Pre-Employment Checks

Paloma Health ensures that supporting people to be safe is at the heart of our work and a key priority across all areas of the organisation. As part of our pre-employment checks, you will be asked to complete a Disclosure and Barring Service (DBS) check. Depending on your role within the business, this will be at either an Enhanced, Standard, or Basic level. We are committed to safer recruitment practices and expect all applicants to share our dedication to safeguarding. Our recruitment processes are designed to ensure we appoint individuals who align with our values and will help maintain a safe and supportive environment for everyone we work with.

 

Application process

Please apply via our website. We understand that applying for a new job requires significant effort, and we appreciate your time. We look forward to reviewing your application.

 

Join us and be part of our journey to revolutionise access to NHS autism and ADHD care