Marketing Lead

Time commitment: Full-time   

Location: Hybrid working: three days in the London office and two days remote. We consider alternative requests if this is not possible for you. Office: 140 Borough High Street, London, SE1 1LB

Reporting to: Mark Jenkins, CEO

About Paloma

In 2024, our founders, Mark and Darshak, were shocked to find that children needing an NHS autism or ADHD assessment were waiting 4-10 years for these assessments. Delayed assessments result in children being more likely to develop mental health conditions and fall behind in education. Furthermore, the much-needed pre/post-assessment support (outside of ADHD medications) is typically not funded by the NHS. 

These long waits have built up due to increased recognition and understanding of neurodevelopmental conditions and a lack of investment and innovation within the NHS to meet the growing demand.

Mark and Darshak, with their 25 years of combined NHS experience, including building services that have treated over 1,000,000 patients in obesity & ophthalmology, founded Paloma to change this. Our mission is to make NHS autism and ADHD assessments and care accessible within 4 weeks of a GP referral, and, in turn, help every child achieve their potential.

As of May 2026, we have successfully reduced waits to 3 months by;

• Taking a product-first approach to redesign the care pathway to give families a more consumer-like experience of care
• Our in-house product, engineering and AI team building our own autism and ADHD specific electronic patient record and AI documentation tool to free clinicians from their significant documentation burden to re-focus on supporting families
• Investing in expanding the clinician workforce and upskilling them in new ways of working.

We are proud that Paloma is:

• Loved by families, with 4.9 out of 5 Trustpilot and Google ratings
• Care Quality Commission (CQC) registered and quality-focused
• Clinically-led, with a team of 130 people, including over 80 clinicians supporting families through their assessment journey. We are hiring 100+ more roles over the next 12 months.
• A community of passionate, mission-driven and innovative team members who challenge the status quo and test and learn from new ideas and approaches.
• Backed by leading healthcare investors Triple Point and Heal Capital

What’s next?

• Whilst we have reduced wait times, it is estimated that up to 500,000 children are still waiting for an NHS autism or ADHD assessment. We won’t rest until this comes down.
• We want to build new services to support families and children diagnosed with autism or ADHD who feel lost after their assessments when the NHS is no longer there for them.

The opportunity and what you will bring to it

Are you passionate about raising awareness of products that provide meaningful benefits to children and families? Our care is defined by quality and loved by the families we serve, with an average score of 4.9/5 on both Google and Trustpilot. 

Our Marketing Lead will be responsible for:

• Ensuring that Paloma is the first choice for families and GPs seeking NHS autism and ADHD care
• Launching our private offerings to support families when NHS funding is not available (we believe these services should be NHS-funded, but unfortunately, the NHS is rationing care due to Government funding limits and inefficiencies in NHS providers)

You will bring strong startup/scaleup skills, from first-principles thinking through to the direct delivery of multi-channel marketing campaigns.

You will manage our Marketing Manager and, with success, grow a team and progress to Head of Marketing.

You want to be part of an always-learning environment that embraces software and AI tools, and you will help us go further and faster with your positive and collaborative attitude.

Responsibilities:

Strategy and leadership

• Help develop our marketing strategy with our CEO to ensure we are families' first choice in both NHS and private service lines
• Own and improve our brand design, experience and messaging.
• Line manage and mentor our Marketing Manager, and drive team performance by embedding working practices that optimise pace, quality, and stakeholder visibility.

User-focused research

• Seek to understand and champion family, children and GP needs, partnering with our product team so that our messaging and services fully reflect their needs

Delivery

• Continuously improve our marketing assets, including our website, social media and other awareness channels (e.g. charity websites listing Paloma as an NHS provider)
• Create, measure and improve non-paid and paid campaigns that grow awareness and drive sign-ups with our CAC targets
• Define and ensure delivery of our marketing KPIs

Qualifications and experience:

Required:

• 2+ years of managing and mentoring a marketing team.
• At least 4 years of experience delivering B2C campaigns, with experience across both non-paid (community building) and paid (Meta, Google and now AI search) channels. We are particularly interested in individuals with experience in creating and engaging communities to build awareness, e.g. families/patient groups.
• Evidence of delivering results in a scale-up or rapid-growth environment.

Desirable:

• Experience in healthcare marketing, ideally in private/self-pay
• Knowledge of the healthcare marketing regulatory requirements
• B2B experience

Why join Paloma?

You will be part of a mission-driven organisation that’s transforming access to autism and ADHD care in England. For all employees, we offer:

• A strong and positive culture that prioritises team building, transparency, and career development. This includes protected time and budget for team connection and learning.
• Comprehensive compensation, including:
  • Salary of  £75,000 per year, with some flexibility based on experience. 
  • Annual salary reviews, ensuring they are competitive
  • 5% employer pension contribution
  • Home Office Equipment Allowance
  • Professional Registration Fees Allowance for clinicians

For employees working at least 0.8 FTE:

• Home Office Equipment Allowance
• Professional Registration Fees Allowance for clinicians

A unique annual leave benefits package which includes:

• 37 days of annual leave. This is 28 standard days, plus eight bank holidays, plus your birthday off.
  • Option to buy an additional 5 days per year (giving a maximum of 42 days)
  • Where required, 2 days per year of special leave, for events that can happen in life, whether personal or family-related

Additional benefits include:

• • • A premium performance company laptop
    • NHS discounts, including the Blue Light Card (as we are an NHS provider).

Equality & Diversity

Paloma Health is an equal opportunity employer committed to diversity and inclusion in the workplace and throughout the application process. We do not discriminate based on any protected characteristic.

 

Accommodations

We’re glad to accommodate candidates who need adjustments throughout the hiring process. We encourage you to be open about the adjustments you need, so we can adapt our interview process accordingly.

 

Safer Recruitment & Pre-Employment Checks

Paloma Health ensures that supporting people to be safe is at the heart of our work and a key priority across all areas of the organisation. As part of our pre-employment checks, you will be asked to complete a Disclosure and Barring Service (DBS) check. Depending on your role within the business, this will be at either an Enhanced, Standard, or Basic level. We are committed to safer recruitment practices and expect all applicants to share our dedication to safeguarding. Our recruitment processes are designed to ensure we appoint individuals who align with our values and will help maintain a safe and supportive environment for everyone we work with.

 

Application process

Please apply via our website. We understand that applying for a new job requires significant effort, and we appreciate your time. We look forward to reviewing your application.

 

Join us and be part of our journey to revolutionise access to NHS autism and ADHD care