VP Marketing

The climate crisis is the defining challenge of our time—but it’s also the greatest opportunity for innovation, and a challenge we’re proud to take on. At Overstory, we’re harnessing cutting-edge technology to enable a resilient electrical grid that keeps communities thriving as our world changes.

The grid is the backbone of life as we know it. It powers hospitals, keeps food fresh, and ensures communities stay connected. But extreme weather, aging infrastructure, and growing wildfire risks are putting this critical system under pressure. All of this combined makes the electric utility industry the greatest opportunity for tackling climate change. 

One of the leading causes of catastrophic wildfires and power outages? Trees and brush coming into contact with power lines. 

That’s where we help. At Overstory, we use AI and advanced satellite imagery to pinpoint and prioritize vegetation risks before they materialize. By giving utilities critical analysis on those risks, we’re helping prevent outages, reduce wildfire risks, and accelerate the transition to a safer, more resilient grid.

Our team spans the Americas and Europe, and we work with utility partners across the Americas and beyond. We’re outdoor enthusiasts, musicians, artists, athletes, parents, and adventurers—15 nationalities strong and growing. What unites us is a passion for solving complex problems, a commitment to climate action, and the belief that technology should be a force for good.

Join us to help us build a more resilient world together.

The role

The VP, Marketing of Overstory will drive our international marketing strategy with a clear focus on supporting our ambitious sales goals. This is a hands-on leadership role where you will need to zoom up to set a clear strategy, while also rolling up your sleeves to help execute. You will work closely with the CEO on strategic storytelling and brand positioning, and you’ll also be responsible for the creation of high quality campaigns that attract and retain customers. You’ll ensure that everything we invest in has a real, measurable impact. 

What you’ll do

• Marketing Strategy: Develop and execute clear, data-driven marketing plans that align with sales priorities and drive measurable business impact across the globe. Deeply understand our customers’ needs in order to effectively market our product. 
• Team Leadership: Build and lead a small but mighty marketing team, fostering a collaborative and high-performance culture. 
• Storytelling & Messaging: Work with other key leaders to continuously refine and articulate Overstory’s value proposition, making it resonate with customers, investors, and employees.
• Content & Brand Development: Lead the creation of high-impact materials — from sales decks to case studies — that help Overstory stand out in the market.
• Public Relations: Oversee external communications and help cement Overstory as an industry leader.
• Cross-Functional Collaboration: Work closely with sales, customer success and product to ensure marketing supports company-wide objectives without unnecessary complexity or silo-building.

About you

Experience and skills we value: 

• Proven experience in a VP or senior marketing leadership role, preferably in a B2B SaaS, AI, or climate tech field and with an international scope
• A deep understanding of sales-driven marketing and a fluency in product marketing, with a track record of aligning marketing efforts to revenue growth.
• Exceptional storytelling and communication skills, with the ability to translate complex ideas into compelling narratives.
• Experience working directly with executive leadership to develop company narratives and brand positioning.
• Ability to manage PR efforts while keeping the focus on core marketing priorities.

Traits we value:

• Boldness: you’re not afraid to make hard decisions or take risks, and you always act with urgency. 
• Mission-driven: you care deeply about Overstory’s mission and helping us become the most attractive and influential brand in our industry.
• Collaborative spirit: team above ego and you’re never afraid to get your hands dirty.
• Empathy: you make people feel heard and are inclusive in your approach to leadership
• Curiosity: learning excites you and you’re not afraid to admit what you don’t know.

What you get 

• To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis.
• Flexible working environment with a lot of autonomy. We build our work days around our lives, not the other way around.
• Other benefits like a remote working budget, an educational budget and time to develop new skills.
• To be surrounded by an excellent, vibrant, smart team who have each other's back and believe in a culture of openness, tolerance and respect.
• Equity and a competitive salary.

About our team

We are a group of 64 people from all over the world. Fifteen nationalities are represented in our team. We work remotely from nine different countries and we are looking for candidates that are also living and working in one of these countries: United States, the Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Denmark and Canada. We meet up once a year in-person for our unforgettable team gathering event. We also offer the option to occasionally meet up for in-person collaboration. 

Diversity & Inclusion

We place enormous value on diversity and inclusion and strive to continually bring in people of all genders, races, creeds, ethnicities, abilities and backgrounds. We believe that the best ideas emerge when people with different perspectives and approaches work together on a problem.

We’re always looking to diversify our team further, but we’re proud of the fact that four out of the nine people on our leadership team are female, 46% of the overall team are female and 20% of the team are people of color. Our team speaks fifteen languages: English, Dutch, French, Spanish, German, Italian, Portuguese, Russian, Luxembourgish, Lithuanian, Bulgarian, Cantonese, Estonian, Danish and Korean.

Our values

Tackling the climate crisis is our greatest mission.

We act with urgency.

Our curiosity fuels our growth.

We recognize that change is constant, and we find joy and power in exploration.

We’re rooted in diversity.

Just as ecosystems need biodiversity to thrive, our resiliency comes from our differences.

We care for each other.

We love the power of machines but we nurture each other as humans.

Trust is fundamental.

We assume the best in everyone, and we share ideas openly so that we have a positive impact.