Sr. Field Marketing Specialist

At Lighthouse, we’re on a mission to disrupt commercial strategy for the hospitality industry. Our innovative commercial platform takes the complexity out of data, empowering businesses with actionable insights, advanced pricing tools, and cutting-edge business intelligence to unlock their full revenue potential.

Backed by $370 million in series C funding and driven by an unwavering passion for growth, we’ve welcomed five companies into our journey and have surpassed $100 million in ARR in 2024. Our 700+ teammates span 35 countries and represent 34 nationalities.

At Lighthouse, we’re more than just a workplace – we’re a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry’s most exciting rocket-ship? 🚀

What you will do

Lighthouse is looking for a Senior Field Marketing Specialist in São Paulo to join our global Demand Generation team. The Senior Field Marketing Specialist will work in a collaborative environment on the development and execution of demand generation activities designed to meet regional marketing growth targets. You will be responsible for owning the market strategy and execution of our LATAM-based industry events (tradeshows, regional, and webinars) and play a crucial role in shaping the strategy for other digital marketing channels. This role ensures that regional field marketing plans are developed and executed in close collaboration with global marketing programs and the regional sales leadership. You will manage the regional event marketing budget to deliver maximum ROI.  

This is a hands-on role where you will have direct ownership of delivering in-market event activities in support of the regional sales teams as well as collaborating with the digital team in localizing global demand and customer engagement campaigns, as appropriate for the region. You are expected to execute for your region independently, and collaborate with other field marketers who are responsible for other regions across the globe. This role reports to the Senior Director of Demand Generation.

Where you will have impact

• Develop a trusted partnership with regional sales teams and support regional market needs through demand generation strategies to produce marketing leads and accelerate pipeline growth. 
• Own the planning, creation, and execution of all field marketing activities for the region, ensuring return of investment is tracked and reported for events.
• Analyze performance data from past campaigns and events to optimize future strategies and continuously improve marketing ROI.
• Communicate sales and market needs to the global marketing team and other relevant teams across the organisation (examples - sales collateral, data stories, sales presentations, etc.).
• Conduct, gather, and analyse market research to identify new opportunities to grow the LATAM market.
• Create content and build assets for event programs including emails, landing pages, social media posts, event content, and post event follow-up. 
• Own field marketing KPIs, evaluating performance, sharing results, and recommendations with sales and marketing teams on events.
• Execution of webinars in your market in collaboration with the digital demand generation team.
• Enable your regional sales teams by executing and supporting localized marketing activations that are running in your market.
• Work on global initiatives with the demand generation team (example: global customer user conference).
• Improving marketing-sourced MQLs, SQLs, and closed won metrics for the LATAM region.

About our team

Lighthouse Marketing is a global team of creative thinkers who blend the art and science of marketing to amplify the brand, drive revenue, and deliver great marketing experiences. We work across time-zones, we focus on the metrics that matter, and we push each other to continually raise the bar. We embrace a customer-first approach to marketing and continually look for points of friction in the funnel that marketing can help to solve. We are on the lookout for new growth levers, we encourage experimentation, and we embrace a culture of learning and growth.

As a Senior Field Marketing Specialist for LATAM, you will be an integral part of our global demand generation team. You will collaborate with talented colleagues across the world to develop and execute innovative marketing programs that drive pipeline and revenue. You will sit within our field marketing division of the team and work closely with the LATAM sales team to develop and execute regional marketing programs that support our business objectives.

What's in it for you?

• Hybrid working environment.
• Flexible time off: Autonomy to manage your work-life balance.
• Collaborative team: High-bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 85,000+ users worldwide.
• Competitive compensation: Proactively maintained to value your work.
• Referral bonuses: Earn rewards for bringing in new talent.

Who you are

• 3-5 years of field and event marketing experience, preferably with experience in LATAM’s hospitality or SaaS industries.
• You are results-driven and take ownership of hitting lead and revenue targets.
• You proactively identify opportunities for improvement and bring solutions to the table.
• You are naturally collaborative in your approach to building relationships seeking the input of team members within marketing and sales.
• You take pride in the marketing activity that represents Lighthouse both internally and externally, always ensuring that the work is of the highest quality.
• You have an “entrepreneurial spirit” with the ability to work independently and be resourceful to deliver high-quality with minimal on-site supervision.
• You have the ability to create, build, and foster relationships at all levels, both internally and externally.
• Proven record in developing and executing of “Go-to-Market” strategies that include multiple marketing channels.
• Proven record in managing event budgets and measuring event ROI.
• Demonstrated experience working effectively under pressure while remaining positive, flexible, and open to feedback.
• Experience with marketing automation platforms (preferably Hubspot/Marketo) and CRM platforms (preferably Salesforce/Hubspot) and project management tools (Monday.com/Asana/Jira), etc.
• Experience launching campaigns with paid search (Google Ads), paid social (Meta/LinkedIn), and other tools (WhatsApp) are nice to have, but not required.
• Detail-oriented & organized. You are incredibly organized and have developed systems to keep your projects on track. 
• Prior experience working with events in a global marketing team preferable.
• Excellent written and verbal communication skills in English.
• Fluency in Spanish and Portuguese are nice to have, but not required.
• Ability to travel <10% of the time for events and meetings.

Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is not just a policy; it's part of our culture.

If you share our passion for innovation and teamwork, we invite you to join us in shaping the future of the hospitality industry. At Lighthouse, our guiding light is to be an equal opportunity employer, and we encourage individuals from all walks of life to apply.

We value the unique perspective and talents that you bring, and we're excited to see how your light can shine within our team. We can't wait to meet you and explore how we can grow and succeed together, illuminating the path towards a brighter future for the industry.