Senior Marketing Operations Specialist

At Lighthouse, we’re on a mission to disrupt commercial strategy for the hospitality industry. Our innovative commercial platform takes the complexity out of data, empowering businesses with actionable insights, advanced pricing tools, and cutting-edge business intelligence to unlock their full revenue potential.

Backed by $370 million in series C funding and driven by an unwavering passion for growth, we’ve welcomed five companies into our journey and have surpassed $100 million in ARR in 2024. Our 700+ teammates span 35 countries and represent 34 nationalities.

At Lighthouse, we’re more than just a workplace – we’re a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry’s most exciting rocket-ship? 🚀

What you will do

Where you will have impact

• Ensure the marketing automation platforms fit the strategic needs and allow for operational excellence. Ensure optimal utilisation, data integrity, and integration with other systems.
• Execute system integrations of the existing and any new tech stack.
• Recommend, implement and manage new martech tools, such as intent tool, spam prevention, inbound lead conversion app, video platform, event registration, ensuring seamless integration with existing systems (Hubspot, Salesforce, Storyblok).
• Continuously test, analyse, and optimise marketing automation processes and campaigns to improve conversion rates, engagement, and overall marketing performance and to maximise efficiency and effectiveness.
• Collaborate with internal stakeholders to understand business requirements and configure tools accordingly.
• Conduct thorough testing to guarantee the accuracy and functionality of implemented tools.
• Stay abreast of industry trends and updates to identify opportunities for improvement.
• Troubleshoot and resolve any issues that may arise, providing timely solutions.
• Work closely with marketing teams to understand their goals and objectives and align tooling improvements or additions to support.
• Collaborate with Engineering and other relevant departments to ensure seamless integration with other systems.
• Optimise existing marketing and lead management processes, ensure these processes are built for scale, identify any potential gaps and recommend strategic improvements. 
• Document marketing processes for guidance and future reference. 
• Help solve key marketing challenges such as attribution, lead assignment and follow-up, program automation, data accuracy, funnel analysis, and forecasting.
• Help manage the marketing database, ensure data quality and hygiene at every stage.
• Assist with monthly/quarterly marketing reporting, tracking performance and measuring marketing attribution and success.
• Assist with the day-to-day details in marketing operations.

What’s in it for you

• Flexible working environment: Work from home or at one of our global offices.
• Flexible time off: Autonomy to manage your work-life balance.
• Collaborative team: High-bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 85,000+ users worldwide.
• Mobility options: Mobility budget or company car tailored to your needs.
• Comprehensive health insurance: Extensive coverage for you and your dependents.
• Private pension funding: Group insurance to secure your future.
• Competitive compensation: Proactively maintained to value your work.
• Referral bonuses: Earn rewards for bringing in new talent.

Who you are

• A minimum of a Bachelor's degree or equivalent experience
• A minimum of 5 years experience in marketing operations
• Demonstrated experience with Hubspot/Marketo
• Demonstrated experience with Salesforce
• Experience with Storyblok
• Experience with the Google platform (GA4)
• Experience with martech tools such as intent tool, spam prevention, inbound lead conversion app, video platform, event registration
• Comfortable analysing and visualising data in BI tools (Looker) and Excel
• A results-driven individual with a strong ability to analyse data in order to inform marketing decisions (determine ROI, campaign effectiveness, regional lead volume trends,…).
• Very organised, able to start a project and complete it successfully
• Exceptional attention to detail, great time management and clear communication skills.
• Team player, ability to collaborate with colleagues, work independently when appropriate
• Must be able to perform successfully in a fast-paced, intellectually intense, service-oriented environment and to interpret rules and guidelines flexibly to enhance the business and in line with Lighthouse's values and culture
• Previous experience working in a high growth Tech/SaaS environment is a plus

Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is not just a policy; it's part of our culture.

If you share our passion for innovation and teamwork, we invite you to join us in shaping the future of the hospitality industry. At Lighthouse, our guiding light is to be an equal opportunity employer, and we encourage individuals from all walks of life to apply.

We value the unique perspective and talents that you bring, and we're excited to see how your light can shine within our team. We can't wait to meet you and explore how we can grow and succeed together, illuminating the path towards a brighter future for the industry.