Strategic Consultant

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed. 

The Role:

The Professional Services team at Optimove delivers customer-centric, data-driven marketing programs, expert CRM strategy consulting, analytics & data science as a service, and outsourced CRM execution—tailored to each client’s business objectives and engagement goals.

We are seeking a highly motivated and experienced Strategic Consultant to join our Professional Services team in London. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high-impact CRM strategies across multiple industries in a dynamic, data-driven environment.

As a Strategic Consultant, you will lead strategic projects for a portfolio of clients—designing CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You’ll collaborate with leadership and cross-functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove’s industry impact.

Key Responsibilities

Strategic Leadership & CRM Expertise

• Act as a role model within Professional Services—setting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.
• Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.
• Assess clients’ CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.

Client Consulting & Advisory

• Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.
• Serve as the primary day-to-day contact for clients across EMEA (and potentially global accounts), facilitating workshops, strategy sessions, and senior-level discussions.
• Present insights, recommendations, and business cases that drive measurable impact and influence client decision-making.

Project Leadership & Cross-Functional Collaboration

• Lead end-to-end project planning and delivery—timeline management, milestone definition, and coordination across internal and client teams.
• Partner with Product, Data, R&D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove’s capabilities.

Data-Driven Analysis & Activation

• Support data analysts with problem framing, data exploration, segmentation development, and insight generation.
• Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.
• Develop hypotheses and testing roadmaps; oversee A/B and multivariate experimentation strategies and impact analysis.

Thought Leadership & Practice Development

• Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.
• Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.
• Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of positionless marketing.
• Mentor junior team members to support capability development and strengthen Professional Services delivery standards.

Requirements

• Bachelor’s degree in Business, Economics, Marketing, Communications, or related field; Master’s degree is a plus.
• 3+ years of CRM, lifecycle marketing, or marketing strategy experience—or experience in professional services, consulting, or business transformation roles.
• Relevant industry experience in gaming, finance, retail, or e-commerce is an advantage.
• Proven track record of developing and implementing CRM or marketing strategies and influencing cross-functional stakeholders.
• Strong analytical skills with the ability to work with complex datasets and generate actionable business insights.
• Excellent written and verbal communication skills, including the ability to present complex ideas clearly to senior leadership.
• Experience managing clients or vendors, demonstrating the ability to influence outcomes and coordinate multi-stakeholder environments.
• Strong project management capability; able to lead cross-functional global teams effectively.
• Detail-oriented with strong organizational and time management skills.
• Strategic thinker with a creative approach to problem-solving.
• Strong interpersonal skills and the ability to build rapport with clients and internal teams.
• Willingness to travel for client engagements as required.
• Must be eligible to work in the UK (no sponsorship available at this time).

Additional Preferred Qualifications

• Experience working with or for CDPs, MMHs, or ESPs (e.g., Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega).
• Experience with Business Intelligence tools (e.g., Power BI, Tableau, Domo).
• Comfort engaging with data schemas, event-driven logic, and customer-level datasets.
• Exposure to large-scale CRM operations involving complex segmentation, multi-region workflows, or high-volume campaign environments.