Marketing Manager / 市场经理

Core Responsibilities / 核心职责

• Focus on key milestones such as product launches, core feature updates, listings, and major campaigns.
• 聚焦关键里程碑，如产品发布、核心功能更新、币种上线及重大营销活动。
• Execute integrated marketing plans, coordinate cross-channel communication rhythms, and drive project implementation.
• 执行整合营销计划，协调跨渠道沟通节奏，并驱动项目落地。

• Co-manage the daily operations of brand social media platforms.
• 共同管理品牌社交媒体平台的日常运营。
• Handle routine content execution, including official announcements and trending topic interactions; host and organize community engagement events such as X Spaces and AMAs.
• 负责常规内容执行（包括官方公告和热门话题互动），并主持组织社区参与活动（如 X Spaces 和 AMA）。

• Drive content publishing according to the established schedule.
• 根据既定时间表推动内容发布。
• Ensure daily operations are perfectly aligned with integrated marketing milestones and brand narrative.
• 确保日常运营与整合营销里程碑及品牌叙事完美契合。

• Track and organize social media metrics, user interactions, and community feedback.
• 追踪并整理社交媒体指标、用户互动和社区反馈。
• Participate in post-campaign evaluations and retrospectives to optimize marketing effectiveness and ROI.
• 参与活动后的评估与复盘，以优化营销效果和投资回报率 (ROI)。

Job Requirements / 任职要求

• 4+ years of experience in Marketing, Growth, Social Media, PR, or Integrated Marketing.
• 4 年以上市场营销、增长、社交媒体、公关或整合营销经验。
• Proven track record of managing full-scale campaigns or product launch cycles; deep understanding of integrated marketing rhythms and methodologies within the tech or finance sectors.
• 具备管理全周期营销活动或产品发布周期的成功经验；深入理解科技或金融领域的整合营销节奏和方法论。

• Must be fully fluent in both Chinese and English (written and spoken) to facilitate global collaboration and content localization.
• 必须精通中英双语（听、说、读、写），以支持全球化协作及内容本土化。

• Familiarity with the operational logic of mainstream social media and community platforms (e.g., X/Twitter, Telegram).
• 熟悉主流社交媒体和社区平台（如 X/Twitter、Telegram）的运营逻辑。
• Stay current with platform algorithm changes and emerging crypto-community trends.
• 紧跟平台算法变化和新兴的加密社区趋势。

• Creative mindset with strong execution and project management skills; meticulous attention to detail with the ability to follow through on complex implementation tasks.
• 具备创新思维，拥有极强的执行力和项目管理能力；注重细节，能够跟进并完成复杂的落地任务。

• Excellent communication skills and a strong sense of responsibility.
• 优秀的沟通能力和高度的责任感。
• Capable of leading specific modules independently while collaborating effectively with the broader global team.
• 能够独立领导特定模块，同时与更广泛的全球团队进行有效协作语。

Bonus Qualifications / 加分项

• Crypto Native: Passion for Web3 and a deep understanding of the crypto futures trading landscape. 
  加密原住民：对 Web3 充满热情，深入了解加密货币期货交易领域。
• Global Perspective: Experience working with international teams and navigating diverse regional markets. 
  全球化视野：具有与国际团队合作以及应对不同区域市场的经验。
• Multimedia Literacy: Ability to guide creative teams in producing high-impact visual and video assets. 
  多媒体素养：能够指导创意团队制作具有高影响力的视觉和视频资产。