Job Application for PR & Communications Manager at OneAsset

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OneAsset is an ambitious startup building something different in the RWA space. We operate at the intersection of real estate, finance, and blockchain, with a focus on credibility, structure, and long-term market trust.

We are building in a category that is evolving quickly, and we’re looking for people who are excited by the opportunity to help shape it. As an early team member, you will work closely with leadership, take real ownership, and help define how OneAsset is positioned publicly across media, events, and market-facing communications.

Role Overview

We are looking for a PR & Communications Manager to own OneAsset’s public narrative across media, speaking opportunities, founder profiling, and external communications across the RWA and tokenised real estate space.

This is a high-ownership role for someone who writes clearly, thinks strategically, and knows how to position a serious startup with credibility in public. You should be able to turn company developments, market narratives, and founder perspectives into sharp external communications that strengthen the brand rather than add noise. Working closely with the Head of Marketing and leadership team, you will help shape OneAsset’s voice across media, speaking opportunities, founder thought leadership, and broader external communications. We’re looking for someone with strong English writing skills, solid PR or communications experience, sound market judgment, and the maturity to operate well in a fast-moving startup environment.

What You Will Own

PR & Media Outreach

Draft and manage press releases, media pitches, founder angles, and external announcements
Build and maintain a relevant media list across Web3, finance, fintech, real estate, and business outlets
Pitch stories, thought-leadership angles, and commentary opportunities to journalists and editors
Manage inbound media requests and coordinate timely responses
Track media outreach, follow-ups, outcomes, and coverage

Founder & Executive Communications

Support CEO and leadership positioning through thought-leadership topics, speaking pitches, interview prep, and quote development
Draft and refine messaging for interviews, event appearances, and public opportunities
Ensure leadership messaging is aligned with OneAsset’s broader positioning

Event & Speaking Opportunity Support

Identify and reach out to relevant event organisers, media partners, and conference teams
Draft speaker applications, topic proposals, and event-related messaging
Coordinate follow-up and relationship management with event organisers where needed
Support sponsorship and event communications from a messaging standpoint

Brand Narrative & Communications Alignment

Help maintain consistency across external communications, PR angles, event messaging, and public-facing brand narrative
Work with the Head of Marketing to ensure the company is positioned clearly, credibly, and consistently
Translate product, market, and regulatory developments into messaging that is understandable and strategically useful
Protect the brand from tone drift, weak framing, or opportunistic messaging

Reporting & Operational Management

Maintain PR trackers, media lists, pitch logs, and event opportunity lists
Submit regular updates on outreach activity, wins, pending opportunities, and risks
Keep communication workflows organised and visible
Flag media, event, or reputational risks early

What We’re Looking For

Core Skills

2–4+ years of experience in PR, communications, brand marketing, media relations, or content-led comms
Strong writing ability in English, with the ability to write clearly, sharply, and professionally
Experience pitching stories, media angles, founder profiles, or event opportunities
Strong instinct for messaging, tone, and how to position a company credibly in public
Ability to manage multiple communication threads without losing clarity or detail
Good judgment on what is newsworthy, what is brand-safe, and what should be deprioritised

Market & Brand Understanding

Strong understanding of financial markets, startup narratives, and ideally Web3 / tokenisation / fintech environments
Ability to turn market developments into timely and relevant communications angles
Strong understanding of branding and positioning, able to tell the difference between narrative-building and noise
Sensitivity to institutional tone, reputation, and audience context

Execution & Working Style

Organised, detail-oriented, and strong in follow-through
Able to work independently and maintain momentum across outreach and communications workflows
High ownership, low ego, and comfortable with feedback
Comfortable operating in a startup environment where speed matters but quality is maintained
Able to communicate clearly with founders, media contacts, and external stakeholders

Nice to Have

Experience in RWAs, real estate, tokenisation, crypto, fintech, or regulated sectors
Existing relationships with media or event organisers in relevant industries
Experience working with founders, executives, or C-level spokespeople
Experience managing PR agencies or external communications vendors
Familiarity with LinkedIn thought leadership, bylines, or op-ed placement workflows

What Success Looks Like

OneAsset’s public narrative becomes more consistent, credible, and recognisable
Media and event outreach becomes more proactive and structured
Founder profiling improves and speaking opportunities become more targeted
Press releases, pitches, and messaging assets are well-written and strategically useful
External communications support trust and market positioning, not just visibility
The role reduces narrative burden on the Head of Marketing by taking ownership of PR execution and external messaging workflows

Important Note

This is not a spray-and-pray PR role. We are looking for someone who can think beyond announcements and help shape how the company is understood in the market.

The ideal candidate is a strong communicator with sharp judgment, strong writing, and the ability to build credibility through disciplined, well-positioned outreach.

PR & Communications Manager