Social Media Lead

tl;dr: We're looking for someone who has cracked the code on virality — and has the receipts to prove it. You'll be the Octant brand online: starting trends, shaping conversations, and keeping us top of mind across crypto, Ethereum, and the broader cultural moment.

Octant is growing Ethereum.

At a time when people are bearish on crypto — and on Ethereum specifically — we're working to change that. Octant sits at the forefront of tools, products, mechanisms, and research that lead to a more sustainable, thriving ecosystem. Through our funding, some of Ethereum's most impactful projects have found the resources to succeed.

We believe Ethereum is the path to a more open, accessible world. Our mission is to fund, research, and build the rails that make that a reality.

The task ahead is audacious. We're up for it. We're looking for people who are exceptional at execution, experimentation, and results — and ambitious enough to help us build the future of Ethereum.

Why This Role Exists

Octant has the potential to sit at the center of the tech, impact, and crypto news cycle. When there's positive news about open-source software, public goods, or community-led decision-making, people should immediately think of Octant. This role exists to make that happen — by putting us inside the moments that matter, before others even see them coming.

What You'll Own

Trend capture. You see the cultural moment forming before it peaks. You know how to insert Octant into it in a way that feels native, not forced.

Hype creation. You launch campaigns that generate outsized attention — not because you had the biggest budget, but because you had the sharpest idea. The most viral things come from creativity, grit, and finesse, not spend.

Campaign execution. You develop, plan, and execute on X and LinkedIn — building campaigns that draw attention and leave a lasting impression. You've studied what McDonald's and Wendy's did, what Duolingo pulled off, what Pudgy Penguins built — and you have your own playbook.

Community voice. You make our social presence relevant, entertaining, and sharp. You don't just grow numbers — you build a following that actually gives a damn.

Who You Are

You've made things go viral before — not by accident, but by design. You have an intuitive feel for culture, a bias toward action, and the audacity to aim at outcomes others think are impossible. You thrive in fast-moving environments, you don't wait to be told what to do, and you find your way onto stages you technically have no business being on.

You bring:

• A proven track record of viral campaigns or large-scale stunts — we care more about trajectory than tenure, but we need to see you've done it
• A deep feel for cultural trends and sharp taste for what captures public attention
• Autonomous, execution-first energy — you get things done
• Exceptional creativity paired with strong project management
• A genuine point of view on Ethereum, crypto, and where the ecosystem is going