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Director of Marketing, Smartphone & OS

London

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

 

About the Team

The Smartphone & OS team is the engine room of Nothing. We don’t just sell hardware; we’re building an ecosystem that makes tech fun again. Right now, we’re solving the challenge of breaking the smartphone duopoly by creating a software experience that feels human and a hardware aesthetic that stands out in a sea of sameness. We move fast because we’re small and independent, and this team is responsible for ensuring our London-born perspective resonates from Tokyo to New York. We are looking for a Director to own the "why" behind our most important products and lead the charge as we scale our Operating System into a world-class platform.

What You'll Do

  • Own the global marketing strategy and end-to-end business performance for the entire smartphone and software portfolio.

  • Lead the execution of high-impact go-to-market campaigns, ensuring every launch from pre-heat to lifecycle management breaks through the noise.

  • Drive the marketing vision by collaborating with Product and GTM teams to influence the future roadmap with deep consumer insights.

  • Direct cross-functional squads across Creative, Sales, and Operations to ensure our storytelling is seamless from a social post to a retail shelf.

  • Manage the global smartphone marketing budget, optimizing spend across channels to maximize brand reappraisal and customer acquisition.

  • Scale and mentor a high-performing marketing team, fostering a culture of sharp execution and creative bravery.

  • Establish and track rigorous KPIs, using real-time data to pivot strategies and maintain our edge in a fast-moving industry.

What We're Looking For

  • Extensive experience leading marketing for smartphones or high-growth consumer electronics, with a track record of building something better.

  • A natural driver who takes full ownership of projects and thrives in a fast-paced, independent environment.

  • Proven ability to launch complex products globally, showing the excellence required to manage multi-continent campaigns.

  • A pragmatic leader who balances bold creative vision with the operational grit needed to get things done.

  • Strong analytical mindset with the ability to turn hardware specs and software features into useful, human stories.

  • Exceptional communication skills, capable of aligning diverse teams and inspiring a shared point of view.

  • Deep understanding of the digital landscape, including eCommerce, influencer ecosystems, and community-led growth.

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