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Influencer Lead

Gurgaon, India

About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

 

 

The Role:

We are looking for a strategic and dynamic Influencer Lead who will spearhead our influencer marketing initiatives and establish strong relationships with key content creators, celebrities, and tech enthusiasts. In this role, you will play a critical part in amplifying our brand presence, driving engagement, and creating impactful campaigns to enhance Nothing’s visibility in the smartphone industry.

Key Responsibilities:

Influencer Strategy & Execution:

  • Develop and execute influencer marketing strategies that align with the company’s branding and marketing objectives.
  • Identify, onboard, and manage relationships with key influencers, creators, and brand ambassadors in the tech and lifestyle space.
  • Collaborate with influencers to create engaging, authentic, and high-performing content across various digital platforms (YouTube, Instagram, TikTok, Twitter, etc.).

Partnership & Community Building:

  • Establish long-term relationships with influencers, bloggers, and content creators to build a loyal brand advocate community.
  • Develop exclusive influencer programs, events, and collaborations to strengthen brand affinity.
  • Coordinate with PR and marketing teams to leverage influencer partnerships for product launches and major brand campaigns.

Campaign Management & Optimization:

  • Oversee end-to-end influencer marketing campaigns, from conceptualization to execution and post-campaign analysis.
  • Track campaign performance using key metrics (engagement rates, conversions, impressions, etc.) and provide insights for continuous optimization.
  • Negotiate contracts, budgets, and deliverables to maximize ROI on influencer collaborations.

Trend Spotting & Innovation:

  • Stay ahead of industry trends, emerging influencer marketing tools, and platform algorithm changes.
  • Identify rising content creators and emerging trends in the smartphone and consumer tech space.
  • Experiment with new content formats and influencer-led activations to drive brand relevance.

Cross-functional Collaboration:

  • Work closely with the social media, product, and creative teams to ensure influencer partnerships align with the brand’s vision and goals.
  • Support product seeding programs, unboxing campaigns, and early access initiatives to drive buzz around new launches.
  • Collaborate with regional teams to execute global influencer strategies tailored to local markets.

Key Qualifications:

  • 10+ years of experience in influencer marketing, social media, or brand partnerships, preferably within the smartphone or consumer electronics industry.
  • Proven track record of developing and executing successful influencer campaigns with measurable impact.
  • Strong network and relationships with influencers, content creators, and media personalities in the tech and lifestyle sectors.
  • Deep understanding of social media platforms, content trends, and influencer engagement strategies.
  • Excellent negotiation, communication, and project management skills.
  • Analytical mindset with the ability to interpret campaign performance data and make strategic recommendations.
  • Passion for technology, innovation, and the evolving digital landscape.

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At Nothing, we're committed to respecting your privacy. This Privacy Notice is designed to describe to you the basis for the personal data we collect from you, or that is provided by you as part of our recruitment process.

First of all, we use Greenhouse, a web-based hiring platform, to assist in our recruiting process. As part of that process Greenhouse will be processing the personal information you've shared in accordance with Nothing instructions.

When you apply for a job posted by us, the information we collect / you provide is used to determine whether or not you're a good fit for current and future roles at our company.

We'll hold on to your data for up to 24 months and if it turns out we'd like to keep it around longer, we'll reach out to you for consent first.

Lastly, if if at any point you'd like us to remove the information we've collected or share it with you, just let us know.

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