Social & Content Manager

About the Role

At Nothing, we don’t just post content—we create culture.
We’re looking for a Social Media Manager for the GCC to take our regional presence to the next level. You’ll own how Nothing shows up online in the Middle East—localizing global narratives, hacking cultural trends, and building digital moments that the region can’t stop talking about.

This role is for someone who lives and breathes social: plugged into Arabic internet culture, fluent across platforms, and always a step ahead of trends. You’ll balance fast-reacting, viral content with elevated, brand-aligned storytelling, ensuring Nothing feels both disruptive and premium in the region.

Key Responsibilities

Social Strategy & Execution

• Own and execute Nothing’s GCC social media strategy across Instagram, TikTok, YouTube, X, Snapchat, and emerging platforms.
• Adapt and localize global narratives into content that resonates with Arabic-speaking audiences.
• Plan and manage an always-on content calendar, blending proactive brand storytelling with reactive cultural moments.
  
  

Trendspotting & Content Creation

• Spot, shape, and ride trends before they peak—across Arabic and English digital spaces.
• Create and commission native, thumb-stopping content that feels alive in-feed while staying true to Nothing’s bold design language.
• Partner with creators, influencers, and communities across the GCC to co-create culturally relevant moments.
  
  

Collaboration & Cross-Functional Work

• Work closely with global social, creative, and campaign teams to ensure consistency while injecting regional nuance.
• Collaborate with PR, community, and influencer teams to connect social into the broader regional brand ecosystem.
• Serve as the GCC’s social pulse-check—bringing back insights and learnings to global teams.
  
  

Analytics & Optimization

• Track and report performance obsessively—define KPIs, monitor analytics, and optimize content based on real-time signals.
• Experiment constantly with formats, captions, hooks, and timing—scaling what works, killing what doesn’t.
• Use insights to refine strategy and feed back into campaign planning.

Requirements

• 5–7 years of social media experience, ideally with fast-moving digital-first B2C brands in tech, fashion, lifestyle, or youth culture.
• Fluency in Arabic and English (written & spoken) is a must.
• Deep understanding of GCC digital culture: memes, influencers, subcultures, regional humor, and platform behaviors.
• Proven track record of creating content that drives engagement, virality, and cultural conversation.
• Sharp visual sensibility—you know how to make design-forward content pop on feed.
• Highly data-driven and experiment-minded, with comfort in analytics tools and performance dashboards.
• Fast executor—able to go from idea to post in hours, not days.
• Strategic yet creative—you understand that cultural impact must tie back to business impact.
• Strong collaborator, able to work seamlessly with global HQ and local partners.

• A chance to shape the voice of one of the most exciting tech brands
• Fast-paced and creative environment with global reach
• A culture that values curiosity, creativity, and doing things differently
• A commitment to building a diverse, inclusive, and welcoming workplace for all