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Marketing Lead, GCC

Dubai, Dubai, United Arab Emirates
Who we are
 
Nothing exists to make tech feel exciting again.
 
We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.
 
This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.
 
We're not here to follow the rules. We're here to make better ones.
 
About Nothing
 
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
 
Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.
 

The Role: 

As Marketing Lead for the GCC, you’ll own regional demand generation and growth for our product ecosystem. While global teams define the core product narratives, your role is to localize, amplify, and execute them through culturally resonant campaigns that drive awareness, engagement, and conversion in the GCC.

We’re looking for a digital-first, B2C marketing leader fluent in Arabic, with deep understanding of the GCC’s consumer landscape. You’ll combine data-driven demand generation with culturally relevant storytelling, ensuring our brand is both commercially impactful and culturally unforgettable.

Key Responsibilities

Demand Generation & Growth

  • Lead end-to-end demand generation campaigns across paid, owned, earned, and partner channels.
  • Build integrated digital-first campaigns that drive measurable growth in awareness, consideration, and conversion.
  • Partner with sales and channel teams to deliver go-to-market activations that accelerate pipeline and revenue.
  • Balance brand-building and performance marketing to maximize ROI.

Localization & Cultural Relevance

  • Adapt global product comms into Arabic and culturally nuanced narratives that resonate with GCC audiences.
  • Identify and tap into regional trends, creators, and digital subcultures to make campaigns authentic and impactful.
  • Build and manage influencer and creator partnerships across tech, fashion, music, and lifestyle to amplify reach.

Cross-Functional Leadership

  • Act as the regional voice within the global marketing structure — bringing local insights into product marketing and GTM discussions.
  • Collaborate with brand, PR, social, and creative teams to deliver cohesive storytelling across all touchpoints.
  • Build, mentor, and inspire a high-performing GCC marketing team and agency network.

Measurement & Insights

  • Define and track regional KPIs across awareness, demand generation, and conversion.
  • Leverage data and cultural insights to optimize campaigns in real time.
  • Provide structured feedback to global teams to inform future positioning and campaign strategy.

Requirements

  • 10+ years of marketing experience, with at least 5 years in a regional role within the GCC.
  • Proven success in digital-first B2C marketing — ideally within consumer tech, mobile, or fast-growth brands.
  • Fluency in Arabic (written & spoken) is a must; English fluency required.
  • Deep understanding of GCC consumer behavior, culture, and digital ecosystems (social platforms, influencers, regional media).
  • Track record of delivering high-impact, ROI-driven campaigns in fast-paced environments.
  • Strong experience in influencer/creator marketing, demand generation, and integrated campaign management.
  • Collaborative leader with experience managing teams, agencies, and cross-functional partners.
  • Entrepreneurial, resourceful, and adaptable — comfortable operating with speed and ambiguity.
 
 
What we offer
  • A chance to shape the voice of one of the most exciting tech brands
  • Fast-paced and creative environment with global reach
  • A culture that values curiosity, creativity, and doing things differently
  • A commitment to building a diverse, inclusive, and welcoming workplace for all

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At Nothing, we're committed to respecting your privacy. This Privacy Notice is designed to describe to you the basis for the personal data we collect from you, or that is provided by you as part of our recruitment process.

First of all, we use Greenhouse, a web-based hiring platform, to assist in our recruiting process. As part of that process Greenhouse will be processing the personal information you've shared in accordance with Nothing instructions.

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We'll hold on to your data for up to 24 months and if it turns out we'd like to keep it around longer, we'll reach out to you for consent first.

Lastly, if if at any point you'd like us to remove the information we've collected or share it with you, just let us know.