Influencer Manager

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception.

To date, Nothing has sold more than 7 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

If that sounds like something you'd like to be part of, read on...

Our Culture:

Radical spirit drives everything we do and spans seven offices around the globe.  Our 4 core values sit at the heart of everything we do:

Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone  

Pride in the product - we obsess over detail, always improving and staying curious about tech and the world

Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams

Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results

The Role:

We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs for consumer brands.

This role is for a self-driven marketier who is passionate about the intersection of technology, culture , design and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage local influencers and cultural trends to elevate our brand and drive engagement, awareness and revenue growth.

 

Responsibilities:

• Lead and develop influencer and culture marketing in Japan, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.
• Develop and implement scalable influencer marketing programs to drive measurable business results in Japan
• Strategically identify and engage with high-impact influencers, artists, creators and brands that align with our brand and target audience
• Design and execute culturally relevant local campaigns and events that generate engagement, increase brand affinity
• Track and analyse program performance through key metrics like EMV, Impressions, engagement, and CPM/ROI, continuously optimising to maximise impact and efficiency
• Act as a brand ambassador in local cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance
• Work closely with the global team to create a playbook in Japan 
• Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights

Requirements:

• Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable goal
• Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
• Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
• Results-driven, with a clear focus on achieving KPIs to drive business outcomes
• A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
• Bilingual: fluent in Japanese and advanced/business in English

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.