PR Manager
About Nothing
Nothing exists to make tech feel exciting again.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
Our Culture:
Radical spirit drives everything we do and spans seven offices around the globe. Our 4 core values sit at the heart of everything we do:
Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone
Pride in the product - we obsess over detail, always improving and staying curious about tech and the world
Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams
Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results
The Role:
As our PR Manager for Japan, you’ll own the local communications strategy across consumer, product, and corporate. Based in Tokyo and reporting to Japan Marketing Lead/General Manager, you’ll work closely with regional leaders/teams/agencies and global functional teams to tell bold stories that shape culture, build love for our brand, and grow the business.
We’re looking for a sharp communicator who knows the Japan media landscape inside and out. Someone who can craft narratives, lead moments that matter, and turn heads with earned-first ideas. You’ll bring fresh thinking, strong media relationships, and a drive to make real noise in one of our most exciting markets.
Responsibilities:
- Lead our communications strategy for Japan, from planning to execution, aligned with Japan marketing goals and global communications priorities
- Be the local voice of the brand, helping drive awareness and trust across all touchpoints
- Own media relations: build strong relationships with media, journalists and reviewers in tech, lifestyle, business and design
- Lead integrated campaign moments for product launches, brand storytelling, and thought leadership
- Manage our local PR agency to deliver world-class output
- Act as the go-to comms partner for the Japan leadership team
- Collaborate cross-functionally with marketing, community, and commercial teams to drive impact
- Monitor local reputation, manage issues and crisis comms as needed
- Track coverage, sentiment, and performance, and keep pushing for more
Requirements:
- Experience in consumer tech PR, including direct media pitching and agency collaboration
- A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
- Results-driven, with a clear focus on achieving KPIs to drive business outcomes
- Bilingual: fluent in Japanese and advanced/business in English
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