Job Application for Marketing Lead at Nothing

Who we are

Nothing exists to make tech feel exciting again.

We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.

We're not here to follow the rules. We're here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

Our Culture:

Radical spirit drives everything we do and spans seven offices around the globe. Our 4 core values sit at the heart of everything we do:

Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone

Pride in the product - we obsess over detail, always improving and staying curious about tech and the world

Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams

Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results

The Role:

We are seeking an experienced Senior Marketing Lead with a proven track record of growing the consumer tech brands in Japan.

You will play a key role in establishing a unique and iconic brand in Japan by driving locally relevant marketing initiatives aligned with local business goals and global marketing strategy.

Act as the conductor of all marketing functions - PR, digital, influencer, social & content, and partner marketing - ensuring each team and partner drives outstanding marketing campaigns and programs and delivers quality outputs that meet measurable KPIs. Success in this role requires both strategic thinking and hands-on execution. You’ll drive awareness, brand love, and product demand by deeply understanding Japanese consumers and finding innovative ways to connect with them.

Responsibilities:

Develop and execute a comprehensive marketing strategy for Japan, and lead the Japan Marketing team
Develop and implement scalable marketing campaigns and programs for Japan, from planning to execution and reporting
Work closely with GM, local function leads and global marketing and align local goals and global marketing strategies
Oversee the local agencies (PR, Ad, Digital, Influencers, Production) and local marketing contractors
Manage marketing projects, resources and budgets
Own and monitor marketing key performance measurables in Earned, Owned and Paid marketing initiatives
Represent Japan in global marketing forums and advocate for local marketing strategy

Requirements:

Significant experience in marketing, with a strong t proven rack record with Japanese consumer brands.
Be the local voice of the brand, helping drive awareness and trust across all touchpoints
Deep knowledge of mobile & audio technology, pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
A good understanding of PR, Digital, Influencers and Social & Content, with marketing analytics and data analysis to translate insights into actionable strategies.
Excellent communication, negotiation, and relationship-building skills
Results-driven, with a clear focus on achieving KPIs to drive business outcomes
Bilingual: fluent in Japanese and advanced/business in English

What we offer

A chance to shape the voice of one of the most exciting tech brands
Fast-paced and creative environment with global reach
A culture that values curiosity, creativity, and doing things differently
A commitment to building a diverse, inclusive, and welcoming workplace for all

Marketing Lead

Apply for this job