Head, Buzz Marketing - India

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception.

To date, Nothing has sold more than 7 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

If that sounds like something you'd like to be part of, read on...

About the role:

At Nothing, we don’t follow convention - we create it.

As Head of Buzz Marketing, you’ll craft and lead a digital-first strategy that makes our product launches unmissable, our stories impossible to ignore, and our brand unforgettable.

This is a strategic leadership role for a culturally fluent, digitally native marketer — someone who lives at the intersection of data and instinct, structure and creativity. You’re a master of breakthrough moments and viral velocity, with a deep understanding of the cultural currents shaping Gen Z and beyond. You excel at bringing together content, PR, and influencers to hack the internet, with a proven track record of driving millions of organic views.

Key Responsibilities:

• Architect cultural relevance: Build and execute buzz-worthy strategies that place Nothing at the center of internet and cultural conversations before, during, and after every launch.
  
  
• Lead launch hype: Design and deliver disruptive, earned-first campaigns that create anticipation, drive FOMO, and amplify global product moments across digital, social, and experiential channels.
  
  
• Spot & shape trends: Tap into emerging internet subcultures, meme ecosystems, creators, and formats to make Nothing feel alive and ahead of the curve.
  
  
• Own virality playbook: Identify and scale what works — turning breakout moments into repeatable frameworks that blend creativity with performance.
  
  
• Build creator energy: Partner with unconventional influencers, artists, and communities that reflect and amplify our brand values in unexpected ways.
  
  
• Collaborate across teams: Work closely with Product Marketing, Brand, PR, Community, and Social to ensure all touchpoints align and build toward a cohesive narrative.
  
  
• Measure cultural impact: Define KPIs that go beyond impressions — tracking talkability, share of culture, and brand heat.
  
  
• Build and lead a high-performing team: Hire, mentor, and inspire a tight-knit group of creative thinkers and cultural strategists. Foster a culture of experimentation, accountability, and speed.
  
  
• Champion cross-functional leadership: Operate as a key voice in the broader marketing leadership team, bringing sharp POVs, setting a high creative bar, and influencing how we show up in the world.

Key Qualifications:

• 8–10+ years of experience in brand, digital, or content marketing, with a strong focus on culture-first, internet-breaking campaigns.
• Proven ability to create viral moments and high-impact narratives that cut across India’s diverse digital landscape — from Tier 1 metros to culturally influential subcultures.
• Deep understanding of India’s internet and youth culture — fluent in everything from Instagram trends and YouTube formats to regional meme pages, Twitter communities, and emerging platforms like Moj or ShareChat.
• Hands-on experience building and managing buzz-worthy influencer and creator programs, with a strong network across fashion, tech, music, gaming, and pop culture.
• Demonstrated success in integrated campaign development across PR, social, and influencer channels — ideally with measurable organic reach and brand lift.
• Strong leadership experience managing cross-functional teams, external partners, and creative collaborators in a fast-moving, high-expectation environment.
• Comfortable working across English and vernacular content ecosystems, with the instinct to localize for cultural impact without diluting brand.
• Data-literate with experience in using real-time signals and analytics to inform strategy and iterate on campaigns.
• Proven ability to work across global and local teams, ensuring culturally relevant execution while staying true to the brand.
• Startup mindset: hands-on, resourceful, and comfortable with ambiguity, with a bias for action and experimentation. 

Why Join Us?

• No corporate red tape - just bold ideas, fast execution, and real ownership.
• You’re here to disrupt and define, not follow the rulebook.
• Join the fastest-growing tech brand in India in the past decade - and shape what’s next.
• Your work will have visible, cultural impact - seen, shared, and talked about across the country (and beyond).
• Fast-track your career - surrounded by ambitious minds moving at startup speed.

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcoming employer for all candidates.