CRM Copy Writer

Who we are

Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.

About the role

As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms. This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.

Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.

Responsibilities:

• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
• Craft transactional and automated messages that enhance the user experience.
• Tailor messaging for different customer personas and user segments.
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
• Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
• Provide copy direction for visual assets in CRM campaigns.

Requirements:

•  3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
•  Growing portfolio showcasing email, SMS, and in-app messaging copy.
•  Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
•  Proficiency in CRM platforms
•  Ability to balance creativity with core information to drive messaging effectiveness.
•  Experience working in fintech, banking, or financial services will be considered a plus
•  Familiarity with SEO best practices for email content is an advantage

Key Soft Skills

• Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
• Insights-Driven Mindset – Uses results to refine copy and improve performance.
• Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
• Collaboration & Adaptability – Works effectively across teams.
• Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.

What we can offer you

• Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

• A preliminary phone call with a Recruiter
• A technical interview with the Head of Creative Marketing
• A business case assignment
• A business case presentation to the Head of Brand and the Head of Creative Marketing

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.