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Vice President, Retail Banking Growth

Lagos, Nigeria

Who we are

Moniepoint is Africa's all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, we processed $182 billion and are Nigeria’s largest merchant acquirer.

About the role

We have extremely ambitious goals for growth/expansion, which is why we’re looking for our VP of Growth for our Retail Banking division! 

In the role of VP of Growth for our Retail Banking division, you will sit within the Growth team, report into our Chief Growth Officer, and take charge of growing Moniepoint’s consumer market share in Nigeria. You will be responsible to drive penetration and customer acquisition with the goal of achieving market leadership for personal banking.

We are looking for a seasoned business leader in the consumer space who has strong product experience with app based products. Our ideal candidate has experience working within product management, has been leading growth or sales or business development, is highly analytical, has a strong drive and is results oriented. We need someone with the strategic, innovative and creative thinking that's required to develop winning solutions, and the emotional intelligence required to thrive in a fast-paced business and inspire a team of people across different areas.

This role is VP or Director level, based on experience, and you will be responsible for six main metrics: market share, customer acquisition, customer conversion, customer retention, customer engagement and CAC. In order to achieve the goals for the above KPIs they will work cross functionally with Product, Growth, Marketing and Sales teams. 

The growth team has influence to drive strategy and the overall direction of our business, so as our Retail Banking Growth leader, you will get the chance to drive all the other teams across the company to achieve incredible outcomes, and you'll also be part of a group of companies shaping the future of emerging markets (especially pan Africa) financial ecosystem and driving financial inclusion. We are seeking a leader with extensive exposure to driving growth of a market leading product, who has managed managers before while also being capable of being hands on and getting into the weeds.

Location: Lagos (Hybrid)

The Business Leader provides expertise and support in the areas of product management, building the product roadmap and business strategy. Our business Leaders are members of the leadership team who manage the entire product development process and lead the market growth of a product. This person reports directly to the CEO and is responsible for a team.

Responsibilities

  • Set and define the growth annual targets and the budget required to achieve the market leadership objectives.
  • Guide all teams to achieve our north star metrics; including but not limited to double digit million account activations for retail customers in the next year.  
  • Define the growth strategy and action plans to ensure the targets are met.
  • Push cross-functional teams: Ensure marketing, sales, and product teams are aligned and consistently moving toward monthly and quarterly growth goals.
  • Work with product team to ensure optimum conversion and engagement levels of the customers.
  • Work with product team to bring in new features and functionalities to enhance customer experience and drive conversion, engagement and retention.
  • Influence the different product team and business clusters to enhance customer happiness by bringing customer data and customer research to the table.
  • Steer the sales team to meet their offline acquisition goals and support them with tools they might need to achieve their sales plans.
  • Define the optimal budget allocation per lever to deliver on the agreed business objectives; define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition).
  • Build detailed annual growth plans working closely with the other Growth and Marketing leaders, including levers such as offline media, offline acquisition, performance marketing, social media, referrals, incentives, etc.
  • Coordinate and steward the local and global specialists to execute on the agreed growth plans.
  • Proactively identify and execute on opportunities to drive increased brand awareness via Offline Media and drive increased conversion leveraging the digital media.
  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our consumer products, identify growth opportunities, and execute on projects to drive growth and engagement.
  • Actively collaborate with the sales team and support them tactically to acquire customers from direct sales.

Requirements

  • 8-10 years of product / growth experience in a similar business, growth or product leader role (GM, Country Manager, MD, Commercial Director, Head of Growth, Head of Product) in a tech company, e-commerce or telecom. Previous experience in fintech is a plus.
  • Proven track record of delivering business growth and defining investment strategy.
  • Solid baseline of product fundamentals.
  • Understanding of and experience with leveraging performance marketing, CRM, ATL media strategy and media buying to drive growth is a huge plus
  • Strong experience with analyzing conversion funnels is a huge plus
  • Strong analytical skills, ability to draw conclusions connecting multiple sources of quantitative and qualitative information, and capacity to understand and work with complex marketing levers you have never worked with before.
  • Experience building and executing annual sales and marketing plans, including media investment and promotional campaigns is a plus.
    Proven track record in growth leadership: You’ve successfully owned and driven aggressive growth targets (customer acquisition, engagement, transaction volumes).
  • Entrepreneur mentality; passion for measuring, evidence driven and ROI obsessed.
  • Outstanding verbal communication and stakeholder management skills.
  • Team management and people development skills.
  • An empathetic, inclusive and curious attitude.

What we can offer you

  • The chance to be part of a group of companies shaping the future of emerging markets (especially pan Africa) financial ecosystem and driving financial inclusion.
  • A role where you can make a significant impact.
  • A dynamic, diverse, and inclusive work environment that values your contributions.
  • Continuous learning and career development opportunities.
  • Competitive compensation package including salary, bonuses, company-covered health insurance, and pension plans.

What to expect in the hiring process

  • Preliminary phone call with our recruiter
  • General interview with our Chief Growth officer (the hiring manager)
  • Performance marketing focused interview with our Group Head of User Acquisition
  • Data and strategy focused interview with our Group Head of Strategy
  • Business case development and presentation
  • Executive interview with our CEO

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.

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