Senior Market Researcher - (West Africa)
Who we are
Moniepoint is Africa's all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, we processed $182 billion and are Nigeria’s largest merchant acquirer.
Moniepoint Group is the fastest growing company in Africa, as ranked by Financial Times in 2024. We are a profitable, rapidly growing business, backed by some of the world’s leading fintech investors like QED Investors and British International Investment (BII). Over seven million businesses and individuals have opened bank accounts with us, and our mission is to bring financial inclusion and happiness to hundreds of millions of small businesses and individuals in Africa, through our banking, payments, and lending products.
We’ve built a profitable business in Nigeria, and we now want to help everyone around the world seamlessly trade with African businesses and individuals, so now is an exciting time to join us, to be a part of launching our UK headquartered, international business, which is a new start-up within our established group. Now, we’re building a team of rock-stars, with team members joining us from some of the leading scale-ups, including but not limited to Revolut, Wise, Plum, GoHenry, Klarna, Shopify, Meta and Booking.
About the role:
We are seeking an experienced and highly skilled Market Researcher to join our product team. The ideal candidate will bring deep expertise in conducting and leading end-to-end Market research, providing actionable insights that shape product strategy and drive rapid market growth. You will play a critical role in helping us understand customer behaviors, pain points, and market trends, which will directly influence business and product decisions.
Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.
What you will get to do:
- Conduct User Research: Lead and execute qualitative and quantitative research across the full lifecycle (planning, conducting, analyzing, and reporting) using methods such as ethnographic observation, interviews, surveys, contextual inquiry, and concept testing. Analyze user behaviors and pain points to inform product improvements and long-term strategy.
- Cross-team Collaboration: Act as the primary point of contact for all team research needs - from generative projects to evaluative quick wins. Provide thoughtful guidance to product leaders, product managers, designers and marketers to turn vague business needs into actionable research questions. Use your research findings to guide and support the product roadmap and strategic decision-making.
- Market and Industry Research: Stay up-to-date on industry trends, competitive landscape, and market dynamics to provide relevant research and insights that align with market conditions.
- Country-Specific Intelligence: Provide actionable country-specific research, with a focus on West Africa and the UK, to align the product with local user needs and expectations.
- Present Research Findings: Communicate research findings effectively to key stakeholders through presentations, reports, and workshops.
To succeed in this role, we think you should have:
- Experience: 5+ years of experience in Market research with a focus on digital products, preferably in B2C or B2B fintechs.
- Research Skills: Proficiency in end-to-end Market research methods (qualitative and quantitative) and experience building user community, and using research tools like UserTesting, UsabilityHub, UserZoom etc.
- Data Interpretation: Strong ability to analyze data, identify trends, and make recommendations that drive business outcomes.
- Communication: Strong written and verbal communication skills, able to present research findings to both technical and non-technical audiences.
- Market Knowledge: Deep understanding of the West-African market, user needs, and industry-specific trends.
What we can offer you:
- Benefits: Competitive benefits package including pension contributions, health coverage, flexible working options, and career development opportunities.
What to expect in the hiring process
- A preliminary phone call with the recruiter
- A technical interview with the hiring manager
- An executive interview with a business leader
How to Apply:
Please submit your CV and a portfolio demonstrating your UX research process from start to finish. The portfolio should highlight specific research projects, the methodologies used, and how the insights led to business or product decisions.
Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates
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