Senior Market Researcher - (East Africa)

Senior UX Researcher - East Africa

Who we are

Moniepoint Group is a financial technology company digitizing Africa’s real economy by building a financial ecosystem for businesses, providing them with all the payment, banking, credit and business management tools they need to succeed. Over 3M small businesses and consumers have opened bank accounts with us and rely on our products every day for digital payments acceptance, working capital, and banking services. After building a successful, profitable business generating over $250m in annualized revenue, we are now expanding internationally.

Ahead of our Series C, we set up our business entity and operations in the UK for a new global business unit which will also launch in Kenya, and we are looking for a Senior Market Researcher, who will conduct in-depth user research and generate insights that will shape our product strategy and drive market success in Kenya.We want to help everyone around the world seamlessly trade with African businesses, and especially with Kenyan businesses. We see a huge opportunity to solve pain points and to create a great product for millions of people, while building the next part of our business which will help us hit the $1B revenue mark. As the Senior Market Researcher, you will play a pivotal role on this journey!!

Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.

About the role : Full time

Location: Kenya

We are looking for an experienced and highly motivated Senior Market Researcher to join our team as we expand into the Kenyan market. This is a unique opportunity to make a significant impact by conducting in-depth user research and generating insights that will shape our product strategy and drive market success in Kenya. As this is a new market for us, your expertise in understanding local user behaviors, cultural nuances, and the competitive landscape will be crucial in helping us tailor our products to meet the needs of Kenyan users.

What you’ll get to do:

• Conduct User Research: Lead and execute qualitative and quantitative research across the full lifecycle (planning, conducting, analyzing, and reporting) using methods such as ethnographic observation, interviews, surveys, contextual inquiry and concept testing, with a strong emphasis on understanding local users' needs and behaviors.
• Cross-team Collaboration: Act as primary point of contact for all team research needs - from generative projects to evaluative quick wins. Provide thoughtful guidance to product leaders, product managers, designers and marketers to turn vague business needs into actionable research questions. Use your research findings to guide and support the product roadmap and strategic decision-making.
• Market and Industry Research: Stay up-to-date on industry trends, competitive landscape, and market dynamics to provide relevant research and insights that align with market conditions.
• Country-Specific Intelligence: Serve as the go-to expert on Kenyan user needs and market trends, ensuring that your insights help to localize the product for maximum market penetration and growth.

To succeed in this role, we think you should have

• Experience: 5+ years of experience in Market research with a focus on digital products, preferably in B2C or B2B fintechs.
• Research Skills: Proficiency in end-to-end Market research methods (qualitative and quantitative) and experience building user community, and using research tools like UserTesting, UsabilityHub, UserZoom etc.
• Data Interpretation: Strong ability to analyze data, identify trends, and make recommendations that drive business outcomes.
• Communication: Strong written and verbal communication skills, able to present research findings to both technical and non-technical audiences.
• Market Knowledge: Strong knowledge of the East African market, including local consumer behaviors, cultural contexts, and regulatory environment. Prior research experience in Kenya is a must-have.

What we can offer you

• Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

• A preliminary phone call with the recruiter.
• A technical interview with the hiring manager.
• An executive interview with a business leader.

How to Apply:

Please submit your CV and a portfolio demonstrating your research process from start to finish. The portfolio should highlight specific research projects, the methodologies used, and how the insights led to business or product decisions.

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.