(Senior) Product Marketing Manager (all genders)

Join us as a (Senior) Product Marketing Manager (all genders) in our Brand & Marketing team and help shape the future of autonomous mobility!

At MOIA, Product Marketing defines how our solutions are understood in the market. The function creates the strategic foundation for campaigns, stakeholder communication, Business Development conversations, and launches by developing positioning, messaging, use cases, and audience-specific value propositions.

About the role

We’re looking for a (Senior) Product Marketing Manager to own and define product marketing workstreams and support the continued development of MOIA’s product messaging and go-to-market structure.

This role is ideal for someone who combines strong product curiosity with structured thinking and a sharp sense for audience needs. You will work closely with Product, Brand, Marketing, CRM, and Business Development to ensure MOIA’s capabilities are clearly positioned and understood in the market.

The focus is on shaping the strategic foundation that other teams use in campaigns, content, CRM, and commercial communication.

What you will do

• Own and drive key Product Marketing activities such as product positioning, value propositioning development, use-case definition, and go-to-market preparation
• Support the development of proof points, product terminology, and maintenance of messaging frameworks
• Help translate product updates, features, and solutions into clear market-facing logic
• Develop and refine buyer personas, stakeholder narratives, and audience-specific value angles
• Support launch preparation for pilots, product updates, and new solution components
• Collaborate closely with Product, Brand, Marketing, CRM, and Business Development to align on messaging and market relevance
• Contribute to internal product knowledge enablement through structured inputs, messaging documentation, and briefings
• Help ensure that all market-facing teams work from a consistent understanding of MOIA’s offer and differentiation

What will help you to fulfill your role 

• Experience in Product Marketing or a related role in a B2B, B2G, SaaS, mobility, or technology-driven environment
• Strong interest in complex products and the ability to translate technical capabilities into clear market-facing logic
• Good understanding of positioning, messaging, audience segmentation, and go-to-market fundamentals
• Ability to work across teams and bring structure to complex topics
• Strong communication and collaboration skills
• A hands-on, proactive working style and a strong sense of ownership
• Professional proficiency in English
• Ideally, experience in categories with long decision cycles, multiple stakeholders, and a high need for proof and trust-building

Why this role matters

MOIA’s audiences do not buy based on features alone. They need clarity on integration, safety, operations, and value at different stages of maturity and decision-making. This role helps Product Marketing build the strategic foundation that makes MOIA’s products understandable, relevant, and commercially viable in the market.

We welcome applicants from diverse backgrounds — even if you don’t meet every requirement. If you’re excited about the role and MOIA’s mission, we’d love to hear from you!

Our benefits in a nutshell

• Competitive salary (including bonus)  
• Hybrid work setup: Work from home or one of our offices - you and your team decide how often to meet, blending flexibility with collaboration! 
• Flexible working hours and the possibility of flexible work arrangements depending on your needs (parenting, care work, volunteering, etc.) 
• Budget and monthly expense allowance for home office setup 
• Possibility of remote work from outside Germany for up to 6 weeks per year from over 35 countries - learn more in our blog!
• Public transport ticket (fully subsidized "Deutschlandticket") for commuting and travelling throughout Germany and discount on MOIA rides
• Subsidized fitness club membership or bike leasing 
• Learning environment with continuous learning days, job rotation, trainings and workshops, coaching, conferences, books, and language classes 
• Mental health support, 1:1 sessions with external professionals and mental unload workshops 
• 30 vacation days, sabbatical and unpaid leave option 
• Relocation support with service provider (visa, administration, etc.) 
• Dog-friendly offices

For student & internship positions, we have an adjusted set of benefits. You can find them here. 

Be who you are!

We are a member of Charta der Vielfalt and are dedicated to actively fostering a workplace that celebrates and promotes diversity in various aspects such as age, gender identity, race, sexual orientation, physical or cognitive ability, and ethnicity. At MOIA, we embrace a culture where people are accepted, respected, valued, appreciated, and included.

In our commitment to promoting diversity and inclusivity, we regularly provide unconscious bias training to all our employees. Furthermore, we continuously strive to enhance our hiring process by ensuring a diverse hiring panel.

How we work

At MOIA, our teams are typically distributed across locations and collaborate in a hybrid setup. We work together both remotely and on site, choosing the mode of collaboration that fits the context, the work at hand, and each team’s rhythm.

Spending time together in our offices is an important part of how we stay connected, build trust, and solve complex problems. At the same time, we value flexibility and give teams and individuals autonomy to shape their ways of working, with everyone having the freedom to organise their routines in a way that aligns with their work and their team’s needs.

If you’d like to learn more about how we work, visit our blog for insights into our culture and hiring process, or follow us on Instagram for a look behind the scenes at MOIA.

Who we are

At MOIA we’re reimagining the future of mobility – safe, autonomous and tailored to the needs of cities and their people. As a tech company with more than 400 employees, we build mobility solutions that truly move cities forward.

We launched our ridepooling service in Hamburg in 2019 and have been part of the city’s public transport system since 2023. Since launch, we have transported over 12 million passengers. Currently, MOIA is evolving from a mobility provider to a tech provider offering a scalable and safe turnkey solution for autonomous driving. 

With office locations in Berlin and Hamburg, our diverse and international team comprising more than 60 nationalities works together toward that shared mission. 

MOIA is more than a technology provider – we are a partner to cities and public transport operators committed to creating more livable spaces and delivering mobility solutions that are reliable, safe and comfortable.

Your application to MOIA

We value authenticity and personal insights in your application responses. While AI tools can be useful, we encourage you to answer the following questions based on your own experiences and understanding. This helps us keep a human touch and better evaluate your unique perspective and match for the role.

To reinforce an unbiased screening process, we kindly ask you not to include your picture, age, address, or any other details unrelated to your qualifications and suitability for the role. Additionally, we anonymize applications during the initial review phase by removing personally identifiable information. This ensures that our evaluation focuses solely on your skills, experience, and potential – supporting a fair and inclusive hiring experience for all candidates.