Director Lifecycle Marketing

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

Mentimeter’s growth is product-led at its core, complemented by sales-assisted motions as users and organizations scale. Lifecycle Marketing sits at the center of this system, connecting product usage, user education, and go-to-market motions across the full customer journey.

Lifecycle has long been a key part of how Mentimeter operates, and its scope and impact have continued to grow over time — a real credit to the strong team and leadership behind it.
This role exists to unlock the next level of impact from lifecycle marketing at Mentimeter. With a strong foundation already in place, the mandate is to refine, connect, and scale lifecycle strategy, decisioning, and systems to support long-term growth.

As Lifecycle moves into its next phase and becomes the core foundation for how we work with users across Mentimeter, this role provides clear, long-term ownership of the full user journey — its framework, architecture, and measurable business impact — to support and scale the great work already happening.

You will join a Lifecycle Marketing team of 5 skilled marketers who work across the customer lifecycle and have built a solid foundation. Your role is to build on that work and set Mentimeter up well for the next phase of growth.

The role in a nutshell

As Director of Lifecycle Marketing, you are the single accountable owner of the lifecycle system at Mentimeter.

You own lifecycle strategy, system design, operating model, and measurable business impact across Activation, Engagement, Retention, Resurrection, and Monetization. Your responsibility is to ensure lifecycle marketing operates as a continuously improving growth system that materially impacts company outcomes.

This is a senior director-level role (M4), reporting to the CMO, operating in a fast-evolving, high-complexity environment. You lead through others, while bringing deep hands-on lifecycle craft and strong operator credibility, with the ability to personally diagnose and redesign systems when needed.

Your mission

Own lifecycle as a business-critical growth system

• Be the single accountable owner of lifecycle strategy across the full user journey
• Ensure lifecycle supports both product-led and sales-assisted growth
• Own lifecycle incrementality and ensure decisions are driven by true, causal impact
  
  

Evolve the lifecycle system

• Refine and evolve lifecycle assumptions, logic, and sequencing
• Develop the User Lifecycle Framework into a living operating system informed by data and experimentation
• Raise the bar for experimentation rigor, decision quality, and system intelligence
  
  

Define lifecycle decision logic

• Own lifecycle decisioning including segmentation, eligibility, sequencing, prioritization, and suppression
• Translate product, behavioral, and commercial signals into clear lifecycle actions
• Partner closely with Product, Data, and RevOps on data foundations, while owning how signals are used
  
  

Own lifecycle architecture, CRM, and AI enablement

• Act as senior owner of Braze and lifecycle CRM architecture
• Drive pragmatic use of AI to improve automation, relevance, and scale within a coherent lifecycle system
  
  

Lead complex, cross-functional change

• Own and drive initiatives across Product, Sales, Technology, Data, and Operations
• Lead change related to new lifecycle ways of working and AI adoption
  
  
• Navigate ambiguity, trade-offs, and dependencies while building alignment through clear communication
  
  

Your impact

Lifecycle Marketing is expected to drive measurable impact across:

• Activation efficiency: faster time-to-value and stronger early habit formation
• Retention and engagement depth: sustained usage and long-term retention
• Monetization efficiency: conversion, expansion, and revenue across PLG and sales-assisted motions
• Incremental impact and capital efficiency: proving causal impact through experimentation and incrementality
  
  

You are accountable for ensuring lifecycle impact is measurable, causal, and commercially grounded, not just correlated with growth.

Who you are

You are a senior lifecycle, CRM, or growth leader with experience owning company-wide systems in a product-led SaaS environment. You combine strong business acumen with deep lifecycle craft and enjoy building intelligent systems that scale.

You’ll thrive in this role if you are:

• Deeply experienced in lifecycle strategy, CRM, and experimentation
• Comfortable leading senior specialists through operator credibility
• A systems thinker with strong outcome focus
• Clear and confident when aligning executives around priorities and trade-offs
• Energized by setting foundations that enable long-term growth
  
  

If you don’t tick every single box — apply anyway. 

We want you to help shape the next phase of lifecycle marketing at Mentimeter.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

• AI does not screen or decide on candidates.
•  There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person.
• Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.
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