SEO & Content Growth Manager

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

The role

We’re looking for an experienced SEO & Content Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, structured content, localization, and AI-era discoverability (AEO/SGE).

This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets.

In this role you will

• Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations.

• Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals.

• Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported).

• Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy.

• Lead localization efforts so translated content meets search standards and delivers real, unique value in each market.

• Improve discoverability through structured data and modern search practices, including AEO/SGE readiness.

• Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends.

• Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets.

• Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations.

You’ll collaborate closely with

• Website Growth Manager (priorities, goals, tracking, roadmap input)

• Website Optimization / CRO (experiments on indexable pages, scaling winners)

• Brand & PMM (themes, messaging, quality, and consistency)

• Web PM & Developers (new templates/components, platform improvements)

• Sales Enablement (enterprise personas/use cases and content needs)

• Analytics (tracking validation, attribution, page-level reporting)

What we’re looking for

You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform.

Requirements

• Strong experience in SEO and content growth, typically at least 5–8 years.

• Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals.

• Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment).

• Proven track record growing organic traffic and converting that traffic into registrations and revenue.

• Comfortable owning an SEO/content roadmap and delivering strategy + execution.

• Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics.

Not required

• Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities)

What good looks like (after you’ve settled in)

• High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time.

• Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant.

• Localized pages rank well and convert in key markets.

• CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy.

📍 Location: This is primarily an on-site role at Mentimeter HQ in Stockholm.
Please note that we do not offer relocation sponsorship for the position.

💡Our recruitment process:

1. Alva Labs personality- & logical ability test
2. Screening interview
3. Business Case (home assignment)
4. Competence interview
5. Culture interview
6. References & Offer

Not sure you tick every box? Apply anyway—great matches often come in surprising shapes.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

• AI does not screen or decide on candidates.
•  There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person.
• Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.
Review our Privacy Policy for more information.