Director of Product Marketing

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

Are you a strategic and hands-on Product Marketing leader?

Do you love bringing together go-to-market strategy, product insight, and user engagement?
Are you passionate about leading teams and owning the customer journey end-to-end—from awareness to adoption to advocacy?

If yes—read on.

We’re looking for a Director of Product Marketing & Lifecycle Marketing to join us on our growth journey.

In this strategically critical role, you’ll lead a growing team of Product Marketing Managers and Lifecycle Marketing specialists—helping shape how Mentimeter is positioned in the market, how users experience the product, and how we drive growth across customer segments.

You will own the full Product Marketing and Lifecycle Marketing strategy, ensuring it aligns tightly with our product roadmap and commercial objectives. This is a unique opportunity to lead high-impact initiatives and collaborate cross-functionally with Product, Sales, and Marketing leadership.

What we bring to you

✅ A culture-transforming product, loved by users and customers.

✅ A profitable, high-growth international scaleup, known for its great company culture.

✅ The opportunity to work with intelligent, ambitious, and inclusive people solving exciting challenges together.

✅ A role with extraordinary impact, where strategy meets execution and directly influences company growth.

 

The role in a nutshell

As Director of Product Marketing & Lifecycle Marketing, you will lead and evolve two core functions that are central to Mentimeter’s growth engine:

• Product Marketing – Responsible for defining our product positioning, messaging, and go-to-market strategy. You’ll ensure that every launch is impactful, every feature resonates with users, and every message reflects a deep understanding of our customer needs and the competitive landscape. You will collaborate closely with Product and Sales to align roadmaps and commercial goals, and to shape the end-to-end user journey.
• Lifecycle Marketing – Focused on driving user engagement, product adoption, retention, and expansion across the customer lifecycle. This team builds and executes automated, insight-driven programs that educate, activate, and upsell users—maximizing value for both customers and the business.

Together, these teams will drive how our product is brought to market, how users experience it over time, and how we turn adoption into revenue.

You’ll be responsible for the overall strategy, planning, execution, and performance of both functions—while enhancing internal processes, improving steering models, and ensuring alignment with commercial priorities. This includes owning budgets, KPIs, reporting systems, enablement tools, and cross-functional collaboration frameworks.

Reporting to the CMO, you’ll serve as a key member of the Marketing Leadership Team and collaborate closely with Product, Sales, and Customer teams to ensure a unified go-to-market approach that fuels both self-serve and enterprise growth.

Who you are

• You’re an experienced and impact-driven Product Marketing leader with a passion for customers, clarity, and growth. You lead with purpose and act with agility.
• Proven experience leading global Product Marketing and Lifecycle Marketing teams.
• Deep understanding of the Product Marketing craft and ability to go deep into detail.
  Strong written and verbal communicator in English.
  Experience as a budget owner and vendor partner—focused on ROI and efficiency.
  Skilled in stakeholder management and comfortable collaborating at all levels.
  Commercially minded—excited to partner with Sales and Product as one Sparketing team.
• Passionate about user education, user research, and creating exceptional customer experiences.
• Bold, curious, and willing to take smart risks—you bring a true growth mindset.
  
  

Your Impact

• Shape how Mentimeter’s product is positioned and adopted across global markets.
• Accelerate product and revenue growth by aligning GTM efforts with strategic priorities.
• Create scalable processes that make Product and Lifecycle Marketing more effective and efficient.
• Lead a growing team and build our collective muscle for innovation and execution.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.
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