CRM Manager

The Opportunity

A chance to own the full CRM ecosystem from bonus economics to user journeys at a product where communication actually moves numbers. You'll shape how users experience every touchpoint: email, push, SMS, in-app. Not just send campaigns, build the machine.

Key Responsibilities

• Design and launch multi-stage user journeys and trigger-based communication flows across all channels
• Own bonus & promo logic end-to-end: calculate cost, expected value, risk, then configure it inside the platform
• Build deep audience segmentation and keep it clean, validated, and exclusion-aware
• Create CRM copy and build templates across email, push, SMS, and in-app channels
• QA everything before it goes live: rendering, personalization, journey logic, bonus mechanics
• Run A/B tests, track OR/CTR/CVR/deliverability, and turn data into weekly/monthly reports
• Maintain docs, naming conventions, and the internal knowledge base

What You Bring

• Hands-on experience with Customer.io (or similar CRM platforms) + BI/BO tooling
• Strong understanding of bonus mechanics and promo economics
• Ability to both write the copy and build the flow no hand-offs needed
• Analytical mindset: you don't just launch, you measure
• Experience with A/B testing and lifecycle performance analysis
• Comfortable working cross-functionally with product, design, and support
• Bonus: competitive CRM analysis and strategic input on funnel development

What Makes Us Different

• A startup heart with holding-level ambition: we grow fast and think big.
• True work autonomy:  freedom to experiment, test, fail, and scale what works.
• Zero outdated rules: no “because we’ve always done it this way” mindset; we challenge norms every day.
• Flexible full-time setup: core hours (11–16 CET) for collaboration, the rest of the day you organize your way, keeping your manager in the loop.
• Day-off policy that respects real life:  work should support life, not the other way around.
• Culture of care: we look after people, not just projects or metrics.
• Space to grow with the company: as we expand, so do your roles, skills, and responsibilities.