Crypto CRM Manager - relocation to Cyprus

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for a Senior Crypto CRM Manager with proven, hands-on experience in Crypto Casino/Crypto/Web3.
Please note: pure iGaming CRM experience is not sufficient — we require candidates who have worked directly with crypto users, crypto products, or Web3 ecosystems.

This is a full-on-site role in Valencia, and we provide full relocation support.

Key Responsibilities:

• Develop and execute a CRM strategy exclusively for crypto-driven customer journeys across Email, Push, SMS, in-app, and onsite channels.
• Own and optimize the entire crypto user lifecycle: onboarding, KYC/verification flows, activation, retention, reactivation, and churn prevention.
• Build advanced segmentation based on wallet behavior, trading volume, token interactions, deposits/withdrawals, market triggers, and blockchain activity.
• Run personalized, behavior-based campaigns aligned with crypto market dynamics and user engagement patterns.
• Lead data-driven experimentation: A/B testing, new automation flows, wallet-behavior triggers, and custom communication mechanics.
• Collaborate cross-functionally with Product, Growth, Compliance, and Analytics to ensure CRM supports product roadmap and market trends.
• Track and improve key metrics (CLV, retention, activation, trading frequency, conversion, churn).
• Ensure strict compliance with data privacy, anti-fraud, and crypto-related regulatory requirements.

Requirements:

• 5+ years of CRM experience.
• 2+ years of CRM experience in Crypto Casino (preferred) or Crypto/Web3 CRM experience (required).
• Experience working with crypto products, such as exchanges, trading platforms, wallets, blockchain apps, DeFi platforms, or NFT ecosystems.
• Strong understanding of crypto user behavior, including wallet analytics, conversion funnels, liquidity patterns, and market-driven engagement cycles.
• Hands-on experience with CRM platforms (Braze, Optimove, WebEngage, Salesforce, or similar).
• High analytical skills: segmentation, cohort analysis, funnel breakdowns, performance optimization.
• Clear ability to work independently, influence roadmaps, and drive CRM vision.
• Fluent English; other languages are a plus.
• Proactive, adaptable, and comfortable working in a fast-paced, crypto-first environment.

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