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Media Planner
Warsaw, Poland
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
We are seeking a strategic and analytical Media Planner to develop, implement, and optimize media plans across digital, traditional, and emerging platforms. The Media Planner will work closely with marketing, creative, and media buying teams to ensure media strategies are aligned with campaign objectives and deliver measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop strategic media plans that align with client or brand objectives, target audience profiles, and budget requirements.
- Research and analyze media consumption habits, audience data, and market trends.
- Recommend the most effective media mix across channels such as TV, radio, digital, social, print, out-of-home (OOH), and streaming platforms.
- Collaborate with media buyers to ensure plan execution and negotiate ad placements, rates, and terms.
- Monitor campaign performance and optimize media plans in real time using KPIs and analytics tools.
- Present plans, media rationales, and performance reports to stakeholders or clients.
- Stay current with industry trends, new media platforms, and emerging technologies.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 2+ years of experience in media planning, preferably in an agency or multi-channel marketing environment.
- Strong analytical skills and proficiency in media planning and analytics tools (e.g., Nielsen, Comscore, Google Ads, Meta Ads Manager, DSPs).
- Excellent communication, presentation, and interpersonal skills.
- Highly organized with the ability to manage multiple projects and deadlines.
- Familiarity with media buying processes is a plus.
Preferred Skills:
- Experience with programmatic advertising or omnichannel campaign planning.
- Knowledge of media math and ROI modeling.
- Proficiency in Excel, PowerPoint, and media planning platforms (e.g., MediaOcean, Prisma).
Reshape marketing with us. Let’s work!
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