SEO Manager iGaming

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Medier is a leading marketing agency specializing in performance-driven partnerships and innovative marketing solutions within the iGaming industry. 

As part of our exciting expansion, we’re opening a new office in Toronto this summer!

We’re now looking for a results-driven iGaming SEO Manager with expertise in the Canadian market to join our team.

Key Responsibilities:

• Develop and execute on-page SEO strategies for the Canadian market, focusing on casino, sports, and event-driven content.
• Collaborate with local content creators and the country team to plan, optimize, and structure SEO-friendly content that aligns with brand objectives and seasonal trends.
• Optimize all on-page elements to ensure top performance, including meta titles and descriptions, internal linking, schema markup, content hierarchy, and targeted keyword integration.
• Drive the ranking and promotion of generic (non-branded) keywords to boost organic traffic and enhance visibility in relevant search results.
• Perform regular on-page audits, analyzing crawlability, duplicate content, cannibalization, and content freshness.
• Identify content gaps, perform keyword research, and map keywords to landing pages to maximize reach and user intent.
• Monitor and report on performance metrics (CTR, bounce rate, rankings, etc.) using tools like Google Search Console, GA4, and third-party SEO platforms.
• Stay ahead of Google algorithm changes and industry trends specific to iGaming and sports content.
• Collaborate with the Senior SEO Specialist to align with broader SEO goals, share insights, and support cross-market initiatives.

Qualifications:

• 3+ years of hands-on experience in on-page SEO, within the iGaming or sports betting industry.
• Experience with local SEO in Canada.
• Strong knowledge of SEO best practices, content optimization, and performance tracking.
• Experience working with custom created CMS platforms.
• Proficient with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, GSC, GA4).
• Excellent understanding of search intent, content structure, and how to drive organic traffic via content-led strategies.
• Analytical mindset with a proactive attitude and attention to detail.
• Strong collaboration and communication skills – ability to work with local and global teams.

🌐 Nice to Have:

Familiarity with French content SEO or multilingual content management.

Understanding of compliance requirements in iGaming markets.

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