Head of CRM Automation

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

The Role

We’re looking for a Head of CRM Automation to lead and scale our CRM automation efforts. This role is all about building and optimizing automation, driving behavioral-led engagement, and ensuring seamless player journeys across all CRM touchpoints. You’ll lead a team of CRM Automation Specialists, fostering a high-performance culture focused on efficiency, innovation, and continuous improvement.

Key Responsibilities

• Build, lead and develop a team of CRM Automation Specialists, driving best practices and innovation.
• Own and automate player lifecycles, ensuring seamless journeys from acquisition to reactivation.
• Be a key stakeholder in the development and implementation of AI-driven segmentation and real-time behavioral triggers.
• Optimize and scale multi-channel CRM (email, SMS, push, in-app, outbound) through automation.
• Collaborate with data teams to enhance predictive modeling and personalization.
• Drive efficiency and innovation, reducing manual processes while maximizing engagement and retention.
• Ensure all automation is compliant with market regulations.

What You Bring

• Proven experience in CRM automation within online gambling or a similar fast-paced, data-driven industry.
• Strong leadership skills, with experience managing and developing high-performing teams.
• Expertise in journey builders, real-time decisioning, and AI-driven CRM tools.
• Deep understanding of behavioral targeting and event-driven marketing strategies.
• A test-and-learn mindset, always seeking optimization opportunities.
• Ability to balance automation at scale with personalized engagement.
  
  

  Why Join Us?

  🌍 Be part of a forward-thinking, growing international company.
  📚 Play a key role in shaping the knowledge culture of the CRM team.
  🚀 Opportunities for career growth in training, knowledge management, and leadership.
  🎯 Competitive salary, exciting projects, and a collaborative team environment.

Reshape marketing
with us. Let’s work!