DACH Regional CRM Manager (Germany, Austria, Switzerland)

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

As the DACH CRM Manager, you will lead the development and execution of CRM campaigns designed to maximize player retention, satisfaction, and lifetime value in the German-speaking markets of Germany, Austria, and Switzerland. With a strong focus on personalization and customer engagement, you will leverage your experience with CRM tools like Symplify to enhance player experiences and drive measurable results.

Key Responsibilities:

• Develop and Execute CRM Strategies: Create and oversee CRM campaigns that effectively engage and retain players in the DACH region.
• Personalization and Automation: Utilize Symplify and other CRM tools to deliver targeted, automated, and personalized communication with players.
• Analyze Player Behavior: Monitor player data, campaign performance, and feedback to continually optimize strategies.
• Cross-Department Collaboration: Work closely with marketing, product, and data teams to ensure cohesion across all campaigns and enhance player journeys.
• Data-Driven Insights: Generate actionable insights from CRM performance to refine customer targeting and improve overall outcomes.
• Market Insights: Stay up-to-date on regional trends, competitor activities, and player preferences to keep campaigns innovative and effective.

What We’re Looking For:

• Native-level fluency in German (written and spoken) is essential.
• 2-3 years of experience in a CRM management role, preferably within the gambling, online gaming, or e-commerce sectors.
• Strong experience with Symplify CRM or similar platforms for campaign management, player segmentation, and automation.
• A data-driven approach to CRM, with experience analyzing customer behavior and campaign performance.
• In-depth knowledge of the DACH market and customer preferences in Germany, Austria, and Switzerland.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills and the ability to work collaboratively within cross-functional teams.

Why Join Us?

• Lead the CRM efforts across a highly important region for our business.
• Competitive salary and performance-based incentives.
• Opportunities for career development and growth in an established global brand.
• Work with a talented team committed to achieving excellence in customer engagement and retention.
• Ready to Make an Impact in the DACH Region?

If you are a German native speaker with proven CRM experience and a passion for enhancing player experiences, this is the perfect opportunity for you to take the next step in your career. Join us and play a pivotal role in shaping CRM success in one of the most important gambling markets in Europe.

Reshape marketing
with us. Let’s work!