Channel Marketing Strategist

About this role

We are seeking a talented and creative marketing professional to join our US marketing team. The US Wealth Marketing Strategist will serve as a strategic partner for our US Wealth client team as we develop and extend relationships with financial advisors in the RIA, Independent and Wirehouse channels and global financial institutions in the United States.

 

The candidate is required to have US wealth management distribution knowledge and experience as well as executing on an omni-channel marketing strategy. These include brand and product positioning, digital, campaign development, thought leadership idea generation and events.

 

This role is ideal for an individual who is looking to help execute on the marketing growth strategy of a top institutional firm who is also expanding their presence in the US wealth channel. This individual will be part of a team that will develop and execute on the US marketing strategy by positioning and promoting the firm’s investment capabilities and differentiating the firm brand with US wealth clients. In this role you will be responsible for executing on marketing plans and activities for the wealth channel, collaborating and executing on key client events, leveraging data and analytics to optimize marketing activities and continuously assess and optimize the team’s activities and campaigns for success. This position will work in very close collaboration with colleagues in sales, relationship management, investment management as well as across our global marketing team. 

 

RESPONSIBILITIES

The key responsibilities include but are not limited to:

• Employ a data-driven approach to marketing and manage the development and execution of US Wealth marketing strategy to both improve awareness and adoption of our products across US Wealth sales channels.
• Lead the execution of marketing plans to create significant engagement opportunities with clients and prospects.
• Develop and retain knowledge of competitors brand position, capabilities, market trends, industry developments, and client engagement preferences.
• Create messaging to support the business and continually build the brand utilizing the full omni-marketing mix: content, digital, social, events, paid and earned media.
• Establishing and monitoring key marketing performance measurements to acquire insights and continuously optimize our campaign success.
• Collaboration with sales partners on the management of all US Wealth client events.
• Experience working with marketing technology systems (CMS, webinar and podcast platforms etc.).
• Knowledge of salesforce and integrating marketing platforms with salesforce.
• Demonstrate initiative and creativity in proactively recommending and implementing differentiated marketing solutions. 
• Manage budget and internal resources effectively with focus on activities that will have the greatest impact.
• Work with PR/corporate communications to ensure channel alignment and implementation of external messages.

 

QUALIFICATIONS

As an ideal candidate, you will possess the following qualifications:

• 3-5 years experience in US Wealth marketing within investment management.
• Strong written and oral communication and presentation skills.
• Experience with marketing technology platforms (content management systems, webinar platforms, data visualization tools, salesforce).
• Excellent project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often tight deadlines.
• Proven ability to interact effectively and professionally with creative teams, senior executives, internal business partners, external clients and external vendors.
• Demonstrate initiative, resourcefulness, and creativity; continuously seek out ways to improve upon and elevate effective marketing strategies.
• Passion for working in a creative and collaborative environment with an entrepreneurial spirit.
• Experience of working as a part of a global team where team members are based in multiple global offices.
• Understanding of the marketplace – Including regulatory and legislative landscape.

 

 Base Salary Range: The anticipated based salary range for this position is $130,000-$150,000 + benefits + a discretionary bonus. This is the base salary range that the Company believes it will pay for this position at the time of this posting based on the location and requirements of the position as well as the skills, qualifications, and experience of the applicant.  The Firm reserves the right to modify this pay range at any time.

 

Our Culture, Values and Benefits at Man

Man Group is proud to provide the best working environment possible for all of its employees, and we are committed to equal opportunities. At Man Group we believe that a diverse workforce is a critical factor in the success of our business and this is embedded in our culture and values. There are a number of external and internal initiatives, partnerships and programmes that help us to attract and develop talent from diverse backgrounds and that encourage inclusion and diversity across our firm and the industry. Man Group is a Signatory of the Women in Finance Charter and the Race at Work Charter.

Man Group supports many charities, and global initiatives. We support professional training and development, and requests for flexible or part-time working. Employees are also offered two 'Mankind' days of paid leave per year as part of the Man Charitable Trust's community volunteering programme.

We offer comprehensive, firm-wide employee benefits including competitive holiday entitlements, pension/401k, life and long-term disability coverage, group sick pay, enhanced parental leave and long-service leave.  Additional benefits are tailored to local markets and may include private medical coverage, discounted gym membership and wellbeing programmes.

Man Group is a Disability Confident Committed employer; if you require help or information on reasonable adjustments as you apply for roles with us, please contact Peopleoperations@man.com.

 

 

Man Group is a global, technology-empowered active investment management firm focused on delivering alpha and portfolio solutions for clients. Headquartered in London, we manage $174.9 billion* and operate across multiple offices globally.

We invest across a diverse range of strategies and asset classes, with a mix of long only and alternative strategies run on a discretionary and quantitative basis, across liquid and private markets. Our investment teams work within Man Group’s single operating platform, enabling them to invest with a high degree of empowerment while benefiting from the collaboration, strength and resources of the entire firm. Our platform is underpinned by advanced technology, supporting our investment teams at every stage of their process, including alpha generation, portfolio management, trade execution and risk management.

Our clients and the millions of retirees and savers they represent are at the heart of everything we do. We form deep and long-lasting relationships and create tailored solutions to help meet their unique needs.

We are committed to creating a diverse and inclusive workplace where difference is celebrated and everyone has an equal opportunity to thrive, as well as giving back and contributing positively to our communities. For more information about Man Group’s global charitable efforts, and our diversity and inclusion initiatives, please visit: https://www.man.com/corporate-responsibility

Man Group plc is listed on the London Stock Exchange under the ticker EMG.LN and is a constituent of the FTSE 250 Index. Further information can be found at www.man.com

* As at 30 September 2024. All investment management and advisory services are offered through the investment engines of Man AHL, Man Numeric, Man Discretionary, Man FRM, Man Varagon, Man Global Private Markets and Man Solutions.