HVC CRM Specialist

At our Gibraltar-based Lotto company, people come first. Belonging, impact, and purpose drive our success. We invest in personal growth, offering a unique work environment. With 15 markets, 400+ employees, and 20 million customers worldwide, we're where you belong. Experience extraordinary growth with us.

Lottoland empowers both customers and employees. 2018, we paid out €90 million, a Guinness World Record. Now, we're enabling bigger dreams through meaningful actions. Our open culture fosters genuine connections, resilience, and ownership. Your values matter as much as your skills. This is your extraordinary chance. Find purpose and meaning in a one-of-a-kind Land. 

Gibraltar - On-site / Hybrid 

What you will do:

• Plan and execute campaigns and promotions tailored to the HV customer base to onboard, retain, upsell, cross-sell, and reactivate.
• Demonstrate a deep understanding of casino bonus mechanics and associated risks.
• Coordinate and quality-assure all necessary assets including copy, creative, and onsite communications for campaigns.
• Generate offer links, media, deposit codes, and credit bonuses to support campaign initiatives.
• Utilize data analysis and insights to inform strategic decision-making and optimize campaign planning for the HV customer base, ensuring a data-driven approach to maximize effectiveness and ROI.
• Collaborate on planning and implementing on-site campaigns based on HV segment and genre preferences.
• Partner with CRM Managers and gaming promo planners to launch initiatives driving VIP engagement and business success.
• Ensure all communications adhere to advertising standards and regulatory requirements.
• Continuously optimize strategies to enhance VIP customer satisfaction and loyalty.
• Produce comprehensive and high-quality month-end reports, ensuring accuracy, relevance, and clarity in data.

Who you are:

• Strong understanding of CRM principles and strategies, particularly in the context of HV customer management.
• Ability to strategically allocate bonus resources to maximize ROI.
• Collaboration & communication skills to work effectively with cross-functional teams, including marketing, design, and product development.
• Attention to detail, adaptability and flexibility to thrive in a fast-paced environment whilst maintaining quality, accuracy and compliance.
• Demonstrated success in planning and executing CRM campaigns targeted at HV customer segments, resulting in increased engagement, retention, and revenue.
• An analytical mindset with experience in analysing campaign performance metrics and KPIs to evaluate effectiveness and drive continuous improvement.
• Understanding of regulatory requirements and industry best practices related to advertising and communications in the online gambling sector.
• Written and spoken German language is a plus.

What's in it for you:

• Competitive salary and performance-based bonuses.
• 37 days off, including holidays and flexible public holiday options.
• Tailored relocation packages.
• Flexible working.
• Career progression and coaching.
• Mental health support.
• Inclusive environment.
• Exciting team events.
• Premium Healthcare.
• Subsidised gym membership.
• Fresh fruit and refreshments.

Why Choose Lottoland:

• Flexibility, inclusion, and common purpose.
• Supportive growth and deeper connections.
• Genuine collaboration and ownership.
• Values-driven success.
• Embrace Gibraltar's sun-soaked lifestyle.

Our Culture:

• Innovation thrives here.
• Passion is celebrated.
• Customer focus drives us.
• Empowerment meets accountability.
• Grit and integrity are vital.

Join Lottoland - where innovation meets purpose. Explore more at www.lottolandcorporate.com. Your unique journey starts now.

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