VP of Engagement

We are hiring the VP of CRM for one leading global technology company, that is providing a comprehensive suite of B2B solutions for gambling operators and also developing its own iGaming brands. The company is licensed across multiple regulated markets and places strong emphasis on regulatory compliance, responsible gaming, and player safety. It operates as an international team, with employees working across several countries and offers a dynamic, fast-paced environment for professional growth.

As the VP of CRM, you will serve as the strategic driving force behind our global customer lifecycle, player retention, and LTV maximization efforts. Managing an international organization of lifecycle professionals, you will bridge the gap between high-level retention strategy, advanced marketing automation, and cutting-edge product/engineering integration. In this role, you will be pivotal in building scalable data architectures, executing hyper-personalized multi-channel campaigns, and expanding our team to maintain market-leading engagement across both our B2B solutions and B2C iGaming brands.

Responsibilities

• Own the global end-to-end retention, reactivation, and lifetime value (LTV) strategies across multiple high-growth verticals, including E-commerce, Fintech, and Gaming.
• Lead, mentor, and inspire people of the organization, driving the recruitment, onboarding, and structured management of upcoming hires.
• Partner deeply with product and engineering teams to align CRM strategy with core platform architecture, automation logic, and cutting-edge AI integrations.
• Manage high-volume, multi-channel campaign execution across international markets, ensuring flawless deliverability, quality, and hyper-localized relevance.
• Define and rigorously hit key performance indicators (KPIs) for churn reduction, ARPU, and engagement quality utilizing advanced user segmentation and personalization models.

Requirements

• 10+ years of dedicated CRM and lifecycle marketing leadership within fast-scaling tech environments (experience in Fintech, E-commerce, Dating, or Gaming is highly preferred).
• Proven track record of managing and scaling large operational teams while fostering a transparent culture of high accountability and empathy.
• Deep understanding of CRM technical architecture, data infrastructure, and complex, automated multi-channel user journeys (Email, Push, SMS, and In-app notification systems).
• Demonstrated experience influencing internal CRM product development, data pipeline construction, and engineering roadmaps.
• Exceptional communication skills with absolute fluency in English and a natural ability to successfully navigate and unite a diverse, global workforce.

Benefits

• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
• Attractive office location and facilities.
• A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
• 24 days of vacation per year.
• Medical insurance.