Job Application for Senior Sport CRM Coordinator at Lionhires

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We are looking for an experienced and commercially driven Senior CRM Sports Coordinator to support the execution and optimization of CRM strategies across our Sportsbook brands and markets.
The successful candidate will play a key role in planning, coordinating, and delivering customer engagement activities throughout the sports calendar, ensuring campaigns are relevant, personalized, compliant, and aligned with business objectives. Working closely with the Head of CRM, CRM Managers, Trading, Content, VIP, and Analytics teams, the role will contribute to improving player retention, engagement, and sportsbook revenues.

Key Responsibilities
CRM Campaign Management

Coordinate the end-to-end delivery of Sports CRM campaigns across Email, SMS, Push Notifications, In-App Messaging and other available channels.
Manage weekly and event-based CRM calendars aligned with major sporting events and business priorities.
Ensure campaigns are executed accurately, on time, and according to regulatory requirements.
Support the implementation of automated customer journeys and lifecycle communications.

Sportsbook Retention & Engagement

Develop engaging CRM plans around key sporting events, tournaments, and seasonal moments.
Identify opportunities to increase sportsbook activity, cross-sell, and customer reactivation.
Collaborate with Trading and Commercial teams to promote key events, odds boosts, free bets, tournaments, and gamification initiatives.

Segmentation & Personalization

Execute targeted campaigns based on customer behaviour, value, lifecycle stage, and sports preferences.
Leverage customer insights and segmentation strategies to maximize relevance and engagement.
Support testing strategies to improve conversion and retention performance.

Performance Analysis

Monitor campaign performance and provide actionable recommendations.
Track key KPIs including:
- Retention Rate
- Active Players
- Depositing Customers
- Sports Turnover
- Bonus Cost
- NGR Contribution
- Reactivation Performance
Produce regular reporting and post-campaign analysis.

Operational Excellence

Maintain high CRM execution standards and quality assurance processes.
Coordinate campaign briefs and requirements with internal stakeholders.
Contribute to CRM process improvements, automation initiatives, and best practice sharing across markets.

Experience

5+ years of CRM experience within iGaming, Sports Betting, or a related digital industry.
Strong understanding of sportsbook customer behaviour and sports betting mechanics.
Experience working with CRM platforms such as Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar.

Skills

Strong campaign planning and project coordination skills.
Data-driven mindset with the ability to interpret campaign results and customer insights.
Excellent organizational and stakeholder management abilities.
Strong written communication skills.
Comfortable working in a fast-paced and highly regulated environment.

Preferred Qualifications

Experience across multiple regulated markets.
Understanding of customer lifecycle management and retention strategies.
Knowledge of A/B testing methodologies and CRM automation frameworks.
Experience supporting gamification and promotional campaigns.

What Success Looks Like

Consistent delivery of high-quality CRM campaigns with minimal errors.
Increased sportsbook retention and engagement metrics.
Improved campaign efficiency through automation and optimization.
Strong collaboration with Sportsbook, Trading, VIP, and Marketing teams.
Positive contribution to the overall CRM strategy and business growth.

Senior Sport CRM Coordinator

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