CRM Manager (Italian speaking)

We are looking for an experienced CRM Manager to join our growing regulated market team. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.

Key Responsibilities:

• Take ownership of strategy development, testing new mechanics, and mentoring team members.
• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
• Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
• Ensure compliance with data privacy regulations and responsible gaming practices.
• Take ownership of strategy development, testing new mechanics, and mentoring team members.

Requirements:

• 3+ years of CRM experience within iGaming or Betting.
• Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
• Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
• Excellent project management, communication, and collaboration skills.
• Fluent in English, Native Italian
• Proactive, adaptable, and comfortable working in a fast-paced, international environment.