ASO Specialist

We are looking for a strategic and results-driven ASO Specialist to step into a pivotal role managing and scaling our App Store Optimization initiatives across major international territories. In this position, you will balance deep data analysis with creative strategy, driving application visibility and organic growth within highly competitive global spaces - with a particular focus on the North American landscape.
If you are analytical, stay ahead of store algorithms, and possess a proven track record of successful campaigns in the gambling sector, this role offers the perfect platform to expand your professional footprint.

About the Client

Our partner is a fast-growing digital marketing powerhouse focused on high-performance solutions across the iGaming, fintech, and entertainment industries. They blend smart growth with creative freedom to dominate the digital space. As their exclusive recruitment partner, LionHires manages their full-cycle talent acquisition.

Location: Lisbon, Portugal (Office, on-site; open to candidates currently based in, or willing to relocate to Lisbon)

What You Will Do

• Strategize & Research: Strategically select high-performing keywords and brand terms to guide the foundational development of new applications across international markets.

• Target Major Hubs: Optimize store presence and organic rankings specifically tailored to target audiences in the US and Canadian (CA) markets.

• Drive Visual ASO: Partner closely with design teams to conceptualize and craft high-converting visual assets for app store listings.

• Analyze Market Niches: Conduct comprehensive market analysis of webview applications to identify untapped, highly profitable free niches.

• Boost Visibility: Utilize advanced growth tactics, including managing and purchasing motivated keyword installations to accelerate app rankings.
  
  

What You Bring

• ASO Expertise: Minimum of 1.5+ years of dedicated experience in App Store Optimization, ideally with a strong focus on iGaming, fintech, or digital entertainment.

• Geographic Experience: Proven track record of managing and scaling ASO campaigns tailored to the US and CA markets.

• Proven Track Record: Confirmed successful cases and verifiable ranking results achieved within the past six months (specifically within the gambling/iGaming sector).

• Tool Mastery: Hands-on experience working with industry-standard ASO analytics platforms such as AsoMobile, AsoDesk, or AppTweak.

• Drive & Autonomy: A self-starter mindset with the ability to manage campaigns independently and pivot quickly in a fast-paced environment.

• Language Skills: Fluent written and spoken English; excellent communication and cross-functional organizational skills.
  
  

What's in It for You

• Competitive salary package with a vibrant on-site working culture in the tech hub of Lisbon.

• Comprehensive relocation assistance and onboarding support for candidates moving to Portugal.

• True creative freedom and full ownership over high-budget, tier-1 market initiatives.

• The opportunity to make a massive impact inside a rapidly expanding, international digital marketing company.