Danish CRM Manager

About the Role

Are you a data-driven marketing professional passionate about crafting exceptional player experiences? As a CRM Manager, you will take full ownership of our player engagement, retention, and reactivation strategies to maximize customer lifetime value. Join our dynamic marketing team in Copenhagen to elevate your career and build meaningful, long-term relationships with our growing player community.

About the Client

Our client is a rapidly growing international powerhouse in the iGaming industry based in Copenhagen, widely recognized for fostering a dynamic, collaborative, and fun company culture. They deliver premium, high-performance gaming entertainment and digital solutions to a high-traffic global audience. As their exclusive recruitment partner, Lionhires is proud to support their team's continued expansion.

What You Will Do

• Develop and optimize CRM strategies aimed at boosting player retention, loyalty, and ongoing engagement across the entire customer lifecycle.

• Execute personalized multi-channel campaigns leveraging email, SMS, push notifications, and in-platform messaging to deliver targeted, high-impact content.

• Analyze customer data and behavior to drive advanced audience segmentation, uncovering actionable insights that fuel targeted marketing initiatives.

• Collaborate cross-functionally with marketing, product, and data teams to ensure the seamless, synchronized execution of all CRM initiatives.

• Track and monitor key KPIs to rigorously evaluate campaign performance, providing data-backed recommendations for continuous optimization.

• Maintain strict compliance by ensuring all CRM communications align perfectly with brand tone, local regulatory requirements, and responsible gaming guidelines.

• Drive A/B testing and experimentation to continuously refine user journeys, maximize player lifetime value (LTV), and identify new growth channels.

What You Bring

• Languages: Native-level or professional fluency in Danish, paired with strong proficiency in English (written and verbal).

• Experience: 2+ years of proven experience in a CRM management role, preferably within the iGaming, e-commerce, or digital marketing sectors.

• Technical Skills: A strong analytical mindset with hands-on experience utilizing modern CRM tools, automation platforms, and data analytics.

• Core Competencies: A deep understanding of customer journeys and loyalty programs, backed by exceptional project management skills and a sharp attention to detail.

• Location: Commitment to working full-time from our client's modern office in Copenhagen, Denmark.

What's in It for You

• Compensation & Perks: Competitive base salary accompanied by a comprehensive, premium benefits package tailored for the Danish market.

• Office Environment: Work from a modern, beautifully designed office centrally located in Copenhagen, designed to inspire collaboration and creativity.

• Career Advancement: Structured pathways for professional growth, continuous training, and clear career progression within a rapidly scaling international company.

• Growth & Learning: Clear opportunities for professional development, giving you the tools and resources to expand your skill set in the fast-paced iGaming sector.

• Team Spirit: A dynamic, fun, and highly supportive team environment with regular social events, team-building activities, and exciting projects that celebrate collective success.