PPC/SEM Specialist (iGaming Focus)

About the Role

We are looking for a courageous, humble, and highly motivated PPC Specialist to join our rapidly growing paid search team. In this role, you will dive into highly competitive global markets, leveraging data-driven insights and cutting-edge trends to help our client dominate search engine results. If you are passionate about Google Ads, thrive in multi-regional environments, and are ready to create some marketing magic, this is the perfect opportunity to scale your international career.

About the Client

Our partner is a dynamic and forward-thinking organization operating at the forefront of competitive global markets. As their exclusive recruitment partner, LionHires manages their full-cycle talent acquisition, connecting top-tier marketing talent with high-growth career opportunities.

Locations: Lisbon (Open to candidates currently based in, or willing to relocate)

What You Will Do

• Strategize & Launch: Participate in shaping effective paid search strategies and launch optimized PPC campaigns tailored for diverse international markets.

• Manage Platforms: Oversee search platform accounts across both desktop and mobile apps, including Google Ads, Bing, ASA, UAC, and YouTube.

• Analyze & Optimize: Conduct precise keyword selection and audience targeting, monitor budgets, and adjust bids to consistently maximize ROI.

• Collaborate Cross-Functionally: Work closely with internal teams such as CRM, Developers, and Business Intelligence (BI) to streamline campaigns.

• Report Performance: Track key KPIs, identify issues, and build insightful reports and dashboards for the management team.

• Innovate & Protect: Write compelling ad copy, suggest new campaigns in emerging markets, mitigate click-fraud risks, and stay ahead of global SEM trends.

What You Bring

• Industry Experience: Minimum of 1 year of hands-on paid search experience specifically within the iGaming industry.

• Market Expertise: Proven track record of managing PPC campaigns in highly competitive, multi-regional environments.

• Technical & Analytical Skills: High proficiency in Excel (pivots, formulas) alongside experience with analytics tools like Google Analytics, Tableau, or Power BI.

• Platform Knowledge: Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA); a Google Ads certification is highly preferred.

• Core Competencies: Strong analytical thinking, excellent English communication skills (additional languages are a huge plus), and a proactive, self-motivated mindset.

What's in It for You

• Competitive compensation package within a fast-growing, international sector.

• Relocation support to Lisbon.

• The opportunity to work on large-scale, high-budget global campaigns.

• A collaborative and ambitious work culture that values humility, courage, and data-driven innovation.