Lead CRM Manager

Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion.

At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry.

Are you ready to grow with us?

Growe welcomes those who are excited to:

• Create, develop and optimize communication sequences (Email/SMS/Push/Outbound calls), as well as triggered sends and promo sends;

• Manage on-site communications;

• Generate and test hypotheses and approaches for general improvements of CRM communications;

• Work with the clients’ base: segmentation and analysis;

• Interpret data, analyze results, and develop solutions that showcase the impact and performance of lifecycle marketing programs;

• Manage client’s segmentation;

• Search and test new promo mechanics;

• Manage longitudinal and multi-variant testing across multiple audiences and launch experiments to identify the most effective offers to improve KPIs through the client’s lifecycle;

• Lead, inspire, evolve the CRM team to promote Brand expansion;

• Create tasks for the design and content team and maintain its readiness.

Essential professional experience:

• At least 4 years of experience as a CRM Manager;

• Strong experience with CRM tools;

• Understanding of the iGaming, Casino and Sports betting market and related KPIs;

• Proficiency in English (written and spoken);

• At least 1 year of team management experience.

We appreciate if you have those personal features:

• Excellent verbal and written communication skills;

• Strategic mindset;

• Metric-oriented decision-making;

• Problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);
• 100 % paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance);
• OKR-based bonus system;
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;
• Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.);
• Personal development plan;
• Corporate events and team-building activities;
• Growe Care (Well-being Program);
• Free lunches at the office.